You can ignite your marketing efforts and passion for the game by learning to use your personal story and expertise to get potential clients to subscribe to your opt-in list.
I want to show you ten simple steps you can implement with a low-cost investment and a little effort that you can use as a springboard for more aggressive online marketing campaigns.
By creating an exciting website consisting of one simple, yet, well-designed web page, you can begin a relationship with qualified prospects. The "Interest Site" is designed to share content and offer a customized introductory e-product to someone who would qualify to be considered your ideal client. The site's focus has to be a HOT TOPIC for your perfect client, and it has to tie back to your product theme in some logical way.
The Interest Site will include the following components:
1. The reason why the ideal client should read the content and subscribe to your list to get the introductory product. Your written communication should be compelling, not contain hype, and impress the ideal client so they know the free product does not mean no-value, low-value product. Still, it means you are a generous person, a skilled business person, and you are beginning your relationship with them on reasonable and ethical terms.
2. Weave in a gentle introduction designed to create affinity with your ideal client, so they know you are like them, understand them, and share some of the same concerns and interests as they relate to this topic. Be brief.
3. Discuss one to three key points related to the topic that the ideal client would find very interesting. Notice I said the perfect client would find them interesting, you may not, and the non-ideal client may not. You may have expertise in this area, or you may have to go and do some research. Either way, make sure the information is highly relevant to your ideal client and related to your primary business offering.
4. Include a message that lets the ideal client know that this content is incomplete, and they can get more advanced information by signing up for the complimentary course or workbook. Don't offer just a newsletter or special report. These things are overused and are often perceived as low value until your credibility is well established.
5. Give the ideal client a teaser preview of the HOT HOT HOT TOPICS covered in the course or workbook. Summarize what you have provided and remind them to subscribe.
6. Provide a Bio-box with 3 or 4 lines about you, written in the third person, to start imprinting the ideal client with the perception that you are a great resource, expert, etc. Be sure to include email contact. Get yourself an official domain and email address. Make sure the web address you pick for your interest site relates to the topic being discussed. Remember to represent yourself as being an established professional. Do not use an ISP email address. [email protected] is much more attractive than [email protected].
7. Use an autoresponder to create an online signup form for your opt-in list. Include this signup form directly on your website page. I use an autoresponder which allows for attachments and can create both text and HTML messages. You can use the HTML software inside the autoresponder to create elegant yet straightforward messages without knowing HTML. I recommend you stay away from text-based letters, there quick, fast, and cheesy looking. Imagine getting a text-based email from Amazon, and it just wouldn't look all that professional, would it?
8. Set up your autoresponder, so the subscriber gets an immediate message congratulating them on their new subscription. Assure that the e-product is sent with the first message. You can either attach the product or store it on a web server and include the link. The first option is the easiest if you use the full-featured autoresponder.
9. Instead of trying to push people to your replicated site or your affiliate site or convince them to spend money with a stranger, you want to get them to your interest site and get them into your opt-in database before sending them off to some other web site or having a severe sales conversation with them.
You must be logged in to post a comment.