Advertisements:
The easiest way to make money online is through advertisements. You write a blog or create a video, and Google would be happy to start displaying advertisements on your blog/video. You can easily partner with Google AdSense, and if you have some decent traffic, Google would be happy to stay displaying ads on your website on a revenue share model.
You may have seen ads of big brands appearing on a small blog/video and wondered how such newbies get big clients. Then let me tell you that these ads are facilitated via Google AdSense. Google AdSense acts as an agent between the advertiser and the publisher and takes his share.
Sell e-books/ courses:
Rather than selling other products, you can also create your own digital product and sell it online. Earlier, people never used to pay online to read paid content, but the world is changing, and if the content quality is good, people do pay.
Affiliate/ Commission Income:
Once a person has set up a blog channel – they can also start recommending some products to their users. Say, for example, I was recently looking to buy a laptop and read reviews online. Many people had written reviews about Laptops and given a purchase link to the Amazon store. If I buy a laptop using their affiliate link, they would be paid a commission by Amazon, which is around 5%.
Thus, if I buy a laptop for Rs. 40,000, the blog channel which recommended me to buy this laptop will earn Rs. 2000, which I think is good. And tying up with Amazon is also fairly easy; almost everyone with a genuine blog gets approved.
But again, the conversion rate is fairly low, around 1-2%. In fact, in the entire online industry, the conversion rate is 1-2% only – whether that is advertisements, commission income, or e-books/courses.
Selling an e-book/course to someone who has already purchased from your website is much easier than selling to someone for the 1st time. And therefore, people try to upsell to the same audience or create multiple products for the same audience, as selling to an existing customer is much easier than looking for a new customer.
When selling digital content, you must see what value your content gives your audience. Content which helps them to clear an exam or to earn more money by acquiring a new skill usually sells much better than any other type of content. Digital Marketing Courses, Stock Market Courses, Exam Coaching Classes etc., usually sell the best.
Similarly, people earn by recommending credit cards online. A successful referral to the Credit Card company earns around Rs. 300 per customer.
Brokers like Zeroth don’t spend a single penny on advertisements; they acquire users by paying a commission to the referring blog. Zeroth usually pays 10-20% of the brokerage to the referring person. And this is a lifetime commission, i.e. till the time the trader pays the commission – Zeroth will keep sharing this with the referral. And if you think Zeroth does not charge any commission – let me tell you, Zeroth earned brokerage revenue of Rs. 2,729 crores in FY 2020-21.
So yes, Zeroth does charge commission in some cases. And because they pay lifetime commissions from revenue generated, you see Zeroth and Angel Bro king affiliates everywhere. You just refer the customer once and keep getting a lifetime commission.
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