How To Make Money From Facebook Ads and Google Ads: A Comprehensive Guide
to you’re on Facebook. Your business profile is filled out, and your page looks nice…
You are keeping a balance with self-promotion and sharing fantastic content related to your brand.
You have an audience—a decent-sized one. You even put in the effort to engage with your audience.
Section 1: What are Facebook Ads and Google Ads?
Are you curious about what Facebook ads and Google ads are? Well… they are essentially the same thing (but for the sake of simplicity, I’m going to simplify it by making the definition easier).
To begin with, we’re talking about paid Facebook ads and paid Google ads. (For those who don’t know, there is also display Facebook advertising).
The goal is to get your audience to click on a button or click something.
Both types of ads are targeted at your specific audience, Facebook ads being more profitable than Google ads, though still quite beneficial.
It is common knowledge that Facebook pays better than Google ads. However, Google ads are targeted at a wider audience which adds cost to the advertising process.
How do Facebook Ads and Google Ads work?
Facebook and Google Ads work using computer algorithms to show ads to you and other people. The algorithm pulls in data from thousands of sources, such as your website, the content of your blog, your social profiles, your friends and family, and many other places. All of this data feeds into this one computer algorithm that works fast enough to provide results instantly.
Because Google and Facebook have so much data, the goal is for you to get as many click-throughs and conversions as possible. With that, you get your ad dollars.
To get more sales and conversions, you need to do some homework and use these tools. Here are some great resources to get you started.
The benefits of using Facebook and Google Ads
Facebook – for getting the word out
Google – for getting more leads
No matter what your business is all about or how big or small your business is, Facebook and Google Ads are the most effective and easily accessible advertising platforms online today.
Why?
Because they cost so little!
1) Facebook
The most remarkable thing about Facebook is its ease of use. When you set up your Facebook advertising campaign, Facebook will automatically send people who click on your ad to the ads you have posted on Facebook as well as the pages you have shared on Facebook. Facebook will also automatically gather the data about the people who clicked on your ad.
2) Google
For maximum marketing efficiency, you can use Google AdWords to help you with setting up your campaign.
How to use Facebook and Google ads for your business
Make sure you select relevant keywords for your ads.
Identify the ideal audience.
Let your ad have some cajones by clicking on the “Show impressions by region” option.
You will be able to see the country and specific demographic information.
Add an image and a headline to help the reader understand what you are offering.
Tap the “Buy ad” button and submit your details.
Head to the mobile app and wait for the ad to be displayed.
Creating a business profile on Facebook
Creating a page on Facebook is simple.
Just go to your page, click on the top right tab and go to “Settings.”
Click on “Ads.” This will let you manage your ads.
From here, you can create new ads and manage the existing ones.
From the top right, tap on “Settings.”
You will see the adoptions as follows:
For this article, let’s assume you want to create an ad.
For the following steps, Facebook will provide you with the ads template.
This is how the ads look like:
You will see the description (title and description), which is written straightforwardly. You can change the text here.
On the right, click on “Start New Ad.”
This will load a blank template that you can edit, fill in the required information, and so on.
Creating a PPC campaign with Google AdWords
PPC is a keyword-focused advertising model.
It requires you to assign keywords and allow your prospects to narrow down their results by location or category.
You click on one, and you will end up on a search result page of this surf school.
Conclusion
If you are looking to use Facebook, Instagram, or Google Adwords as your social media marketing channel, it is critical to creating an ad in an area you enjoy. This is what sets apart the champions from the daily uploaders.
Trust me.
I know.
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