When it comes to search engine rankings, most people ask themselves questions such as; How many keywords should I include in my anchor text? What keyword keywords should I have on the page? Should I use a shorter copy or should I use a longer copy? Can I use flash or not? How many keywords should I include in my “alt” text? Null ...
A common answer to the above questions is “no magic number.” The most important thing you can understand as an expert in using a search engine is that the algorithms change. Once you think you understand what will make you the first keyword phrase in a search engine, something can easily change, and you may have to spend months or even years trying to find a new algorithm.
It is better not to try to override the developer algorithm, do something simpler than that… beware of your top competitors. All you need to do is give them an outlet and the support they need to keep going.
The key to getting high-quality search engine rankings are:
- Number, quality, and suitability of internal links that identify your location
- New, relevant, quality content (needs to be added regularly)
- The congestion of keywords for your home page or any page you want to top
CONNECTORS, CONNECTIONS, CONNECTIONS
The first thing you need to be aware of in competing sites is their incoming links. This means the number of sites that link to their website. You can easily rate it by going to Google and typing: “link: //www.yourcompetitorssite.com”. However, do not do this on Google only because it does not display all the actual links that point to the site. Yahoo and MSN often show multiple links in the back of any given website.
Part of the view should be not only what the links mean, but where the links come from. Think about what category those links come from. If you start to see a recurring pattern, you should first actively search for links from that section.
Some marketers use special software to create robotic content. They build thousands of pages with links to their sites. This practice can be very dangerous, as Google will penalize arbitrary links or violations of their terms of service. And what happens is that those links don't look natural. One day one site may have 50 links and the next day may have 2000 links, all of which mean the same thing and come from the same IP address.
If you understand how to look, this will never happen to you. You’ll learn how to look at your competitors, and look at how they relate to them. Then, do what they do.
CONTENTS OF NEW QUALITY
The second thing you need to be aware of is how much new content top sites have. Search engines like quality content that is constantly being added and updated. You will probably notice that the top sites in your niche have many titles and other quality content, and they continue to add new content to their sites.
People who use the web often search for information, so content is “real” for online traffic. If you want to attract more potential customers to your site, you need to make sure you provide enough content that is relevant to their interests. Regularly updating it with additional quality content will keep visitors coming back to your website more often.
KEYING THE KEY NAME
The third thing you need to be aware of is a lot of competitors' keywords. How often should you repeat your keywords? In what part of the web page should your keywords be mentioned? Also, there is no magic number, it is all about looking at and measuring compared to the top websites in your market. But what should you measure?
- Meta tags
- Alt tags
- Graduation
- Picture words on the page
- Title tags: h1, h2, h3…
- Frequency and position of keywords in body text
Each of these factors must be evaluated independently. There are tools to use keyword congestion against your competitors. If you run them against 3 or 5 top sites, you may begin to understand the secrets of the higher levels.
Also, the congestion of your keyword requires a natural look; otherwise, you may fail to do everything right. This is when you use keywords more or less often. If you look unnatural, your standards will suffer as a result.
So, what have we learned here? The key to rankings in search engines is to understand what the top 5 websites in your niche are doing and to apply this to your website and performance.
What are you doing now? Get out of there and start getting incoming links to your site. Add quality content to your site daily. Also, make sure that your performance on the site, which is similar to keywords, is similar to that of top competitors. Keep doing this every day, and you will be at the top of the search engines before you know it.
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