How to increase Traffic for a medical website

Analysis of traffic sources for a medical site will provide an opportunity to choose the best marketing tools and promotion channels. That is why it is so important to collect information about all site traffic using analytical systems.

In this blog article, we will talk about what sources of medical traffic exist and which of them show high efficiency.

Organic search results

Organic search results in Yandex and Google allow you to bring to the site the target audience that needs the services of a clinic in a given geographical area. Search traffic is one of the most effective sources for clinic websites.

You can get stable results in this direction with targeted SEO promotion within 1-2 years. Yes, the effect will not be as fast as, for example, from contextual advertising, but the subsequent return will allow you to work for the clinic and bring new clients every month without additional investment.

When forming the semantic core, search queries are selected that reflect the following parameters:

the geographical location of the clinic (the region in which it operates);
a list of medical services, their specifics (for general clinics, expressions are selected for the most popular services);
a specific brand in case we are talking about a large network of clinics that have already managed to gain some fame in its region.

After distributing key queries across the pages of the site, you need to pay attention to text content, which plays an important role in the effectiveness of search traffic. Texts should contain a small amount of water, be unique, informative, and at the same time easy to understand.

Referral traffic from major portals

There are major medical portals that regularly publish ratings of clinics based on search results and other factors. Here are just some examples of such portals: doctorpiter.ru, like. doctor, likar.info, and so on. Many portals are tied to specific regions and localities. Information about the clinic with a link to the site posted on such portals will serve as additional sources of traffic.

Contextual advertising + remarketing

Contextual advertising - ads about the services of the clinic, which are shown to those users who are looking for these particular services in the search, and therefore, show a direct interest in them and are potential customers.

When developing a contextual advertising strategy, you need to carefully consider the format of advertisements (text, video), correctly place accents. To do this, it is necessary to clearly understand the needs of the target audience: whether they consist specifically in treatment or users are still looking only for a source of information about specific diseases and methods of therapy.

Contextual advertising can be placed not only in Yandex and Google search results but also on partner websites and medical portals - all-Russian or regional (in relation to geolocation).

Also, setting up an advertising campaign for retargeting with coverage of users who have already followed the link to the clinic's website brings good results.

Social media

Social networks are relevant traffic sources for a medical website. Today VKontakte and Instagram bring the greatest efficiency. Here you can also create ad campaigns and target ads that link to your site. A good result is the creation of business accounts dedicated to the clinic, a network of clinics, specific specialists (when promoting personal brands).

Having created a profile, you need to fill it in, develop a content plan for posting, and interact with a potential target audience. At the same time, in the profile header, you can specify a link to the site so that subscribers can go to it and find out more relevant information, get information about procedures, and so on.

Also, medical traffic can be obtained by publishing promotional advertisements, short text, graphics, or video posts in thematic groups with an audience coverage of more than 50,000 subscribers.