Want to know the secret to getting a lot of followers on TikTok?
We don't blame you!
With 1 Billion active users worldwide as of August 2022, everyone and their grandmothers are using TikTok.
A large following can mean a direct line to your business's target audience—a connection most marketing strategists only dream of—so making sure your audience can find you is key.
So how do you become "discoverable"? And even better,
Spoiler alert: It's not that simple. If that were the case, we'd all be viral by now. And don't be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness.
The following tips will show you how to get more for,
Start TikTok the honest way
How to get more TikTok followers for free
Define your target audience
You can't be all things to all people. Know your audience and, you will know how to get their attention. Be specific. Go to the alcove. What do they like? What they do not like?
Having a clear idea of who your target audience is (and isn't) will help you get your content on their For You page. The FIP or For You page is the page you land on when you open TikTok. It's where you want to be!
Find out what your audience cares about.
Don't you know what they are getting into? Just ask them!
Use your other social media platforms and ask your followers what kinds of content they would like to see on TikTok. Instagram polls and questions can make it very engaging and let them know you have a TikTok they should follow (wink wink).
Challenges can technically occur on any network, but the most popular ones are on TikTok.
Here are some tips to keep in mind when participating in a TikTok challenge to get more followers:
Choose the right challenge
Some challenges spread like wildfire, while others fizzle out. A big part of their success is how easy they are to recreate and how relatable they are. TikTok's #youdontknow challenge does this really well (which is probably why the hashtag has 237.1 million views!)
Remember: It's your personal spin that you put on the challenge that makes it stand out.
Try a branded hashtag challenge
Any company can create a hashtag challenge that allows TikTok users to create content and do your advertising for you.
It works really well if you reach out to already popular creators and offer to pay them to make a video for your challenge. You gain access to their loyal and engaged followers and grow your audience. Check out the views on Walmart's first day.
See what hashtags are trending
There is no magic hashtag that will get you on everyone's FIP. Even using the hashtags: #Foryou #FIP #ForYouPage does not guarantee you a place.
Knowing what hashtags to use can still feel like a stab in the dark. Luckily, there are ways to find out what hashtags are trending—via the app's hashtag suggestion tool. You can find it when you create subtitles for your videos. Press # and suggestions will appear. These should be used (if relevant to your video).
You must be logged in to post a comment.