YouTube is still the world’s most popular video-sharing social network. The site gets more than 14 billion visits each month — more than Facebook, Wikipedia, Instagram, or Amazon. 62% of adults in the United states are on YouTube site every single day.
We’ve compiled this guide to point out all the easy wins that will amplify your brand’s message on YouTube, but we’re also going to detail some of the more advanced techniques the pros used to get more YouTube views
What counts as a view on YouTube?
Each time a viewer intentionally initiates the playing of a video on their device and watches for at least 30 seconds, that counts as a view. Pretty simple!
If you play your own video, that will be counted as a view.
If a viewer watches your video more than once, each screening will be counted as a new view.
Any views that take place with embedded YouTube videos or YouTube videos shared on Facebook will also be counted.
Live views are counted on YouTube, too.
YouTube's analytics are updated every day or two, so if you’re not seeing an instant reflection of your activity, check back later.
There are many ways to increase views on your YouTube video. Here are some tips to get you started:
Create engaging content: Make sure your videos are interesting, informative, and entertaining. This will encourage viewers to watch more of your content and share it with others
Optimize your video titles and descriptions: Use descriptive and catchy titles that accurately reflect the content of your video. Also, include relevant keywords in your video descriptions to help your videos rank higher in search results
Promote your videos on social media: Share your videos on social media platforms like Facebook, Twitter, and Instagram to reach a wider audience
Collaborate with other YouTubers: Collaborating with other YouTubers can help you reach new audiences and gain more subscribers
Use eye-catching thumbnails: Create custom thumbnails that grab viewers’ attention and accurately represent the content of your videos
Engage with your audience: Respond to comments and questions from your viewers to build a loyal fan base
Use YouTube ads: Consider using YouTube ads to promote your videos to a wider audience
Post consistently: Post new videos on a regular schedule to keep your viewers engaged and coming back for more
Let’s dive right in...
Ensure your YouTube basics are up to snuff
Zero in on your specific niche (and your ideal audience)
Do your research, and improve your video’s search ranking
Use metadata to get recommended after a popular video
Craft the perfect title
Spend some serious time on your description
Tag like you’ve never tagged before
Increase your views with custom thumbnails
Multiply your views by creating playlists
Direct traffic to your videos using cards and end screens
Go beyond the how-to video
Build relationships with your viewers
Partner up
Promote your YouTube videos across all your social media channels
Ask your viewers to subscribe to your channel
Enable embedding
Amp up the watch time
Transcribe your videos
Post your video at the right time
Game your analytics
Remember, building a successful YouTube channel takes time and effort. Keep experimenting with different strategies to find what works best for you. Good luck! 🎥👍
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