Statistics show that on average, US companies lose half of their customers every five years. It's true that attracting new customers can help your business grow. But your current customers are the lifeblood of your business, and keeping them happy must be your top priority. Here are some ways to ensure that your customers are back. * Understand lost customers. Many business owners mistakenly believe that their customers will patronize other businesses just because they are cheap. Pricing can be an issue, but customers often look to the competition when they don't feel the value. Lifestyle changes may mean that customers no longer need your product. By staying in touch with their needs, you may be able to adjust your offer to continue to serve them. * Understand your customer's top priorities. Maybe it's reliability or speed or cost. Your company needs to know your customers' top priorities and do it consistently Ask yourself this question every 6 months, as customer needs change frequently. * Recognize the lifetime value of the customer. The lifetime value of a customer is the income they earn if they are with you as long as they can purchase your product or service. For example, the lifetime value of a client hiring a financial adviser can range from decades to generations. Treat your parents well and you can win your children's business. * Gives a positive first impression. A good first impression usually leads to a loyal customer and there is only one chance to make a positive first impression. Appearance is important. The outside and inside of your business should be neat and clean. * Listen to your voice. Employees need to be proactive in listening to their customers. Reassure your customers that you really want to help them. Customers judge your company by the courtesy, empathy, dedication and integrity of their employees. * Respond and resolve complaints quickly and effectively. Your employees will inevitably encounter dissatisfied customers
* Understand your customer's top priorities. Maybe it's reliability or speed or cost. Your company needs to know your customers' top priorities and do it consistently Ask yourself this question every 6 months, as customer needs change frequently. * Recognize the lifetime value of the customer. The lifetime value of a customer is the income they earn if they are with you as long as they can purchase your product or service. For example, the lifetime value of a client hiring a financial adviser can range from decades to generations. Treat your parents well and you can win your children's business. * Gives a positive first impression. A good first impression usually leads to a loyal customer and there is only one chance to make a positive first impression. Appearance is important. The outside and inside of your business should be neat and clean. * Listen to your voice. Employees need to be proactive in listening to their customers. Reassure your customers that you really want to help them. Customers judge your company by the courtesy, empathy, dedication and integrity of their employees. * Respond and resolve complaints quickly and effectively. Your employees will inevitably encounter dissatisfied customers
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