After using AdSense for a while, you must have started wondering if there was anything you could do to improve your AdSense based earnings. But before you continue experimenting with this or that setup, you need to realize a few things about positioning.
The first thing you need to know is that there is no single position that will improve your income. That being said, the above part on experimentation should be taken literally. You should try as many configurations as possible to find the most advantageous solution.
But, of course, some places generally work better than others. Of course, Google recognizes this and publishes a "heat map" of the revenue that ads placed in certain parts of the page can earn you. Experimentation is often the best way to find what works for your audience's subconscious.
Typically, the most profitable ads are placed in the main content, usually just above it. But this is by no means a rule and there are some exceptions. A known exception is having a news site or something similar to a new site.If this is your case, you will often find that you generate more revenue by placing your ads at the bottom of the content, just before the comments start. This is because when users finish reading a story, they have a brief moment where they are looking for something more to do. And your AdSense ads can give them that certain something.Also, placing ads on the left side of your page seems to work best almost all the time. Of course, this makes sense because text is usually written from left to right (unless you're from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means they're more likely to spot your ads.
Plus, there's a little more to having ads visually in the right place. If you have multiple ads, you also need to worry about where they are in the code. And there is a very good reason for this concern.
AdSense populates ads in the order it finds them in the source. This means that if the first addition you have in the code is not the one that generates the highest revenue, you could soon start losing money, rather than making more.
This is because if AdSense is out of ads, it will either fill your space with public service announcements or just leave it empty. This means that, if you're unlucky, you could end up with your most profitable investments without any good publicity. To supplement your income
There are other issues related to the number of ads you need to place on your site. The problem is that if you have too many, rather than generating more revenue, you'll have a lower click-through rate because visitors tend to unfollow ads from places where they're in excess.
You need to constantly keep track of how users interact with your site. Keep an eye on where visitors will look at your site the most. This is usually where you want to show your first ads. Also, try not to place ads in awkward positions, as this may guarantee a lower click-through rate.
Of course, you still need to have ads that blend in with your content and generally don't make the visitor's presence on your site unpleasant. The key is to provide an enjoyable experience for your visitor, while generating revenue from their exploration.
And again, ultimately, the best earnings will come from lots of experimentation. Be sure to use AdSense's channels feature and keep an eye on the performance of certain ads on your pages while changing positions to better supplement your earnings.
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