Online video publishing has taken over the internet in recent years, making video use for advertising, promotion, news, and PR online an integral part of key strategies and a major business difference for online advertisers who want to communicate effectively about their product profile. and benefits in the shortest possible time. The internet is full of information and the average web user's attention span is measured in seconds. When web users search for their information in a search engine, they will find thousands of search results; when they visit your website, they may spend just a few seconds and a little effort to scan what you are selling or proposing and determine if your content, style, appearance, and approach fit what they were looking for. The first few seconds are important and if you can convey a clear and concise message by providing a quick, visible way to get their attention and engage your interests, make a bingo. Does this mean you just need to add a 10-minute video tutorial to your website or just critique the content of certain videos on your web pages, and will quickly sell more products or services? If this is your way of video marketing on the web and you hope to get a higher level of traffic to sales, you will benefit more from getting disappointed than the good news. To make your video effectively market your products/services online and convey the key features of your product/service and features in a very short time in a unique, memorable way. Here are a few rules to follow: 1. Get Your Video Visible If you want your video to be an effective marketing tool, it should be able to be seen by as many web users as possible. So, do not just limit and reinforce your video within the boundaries of your website. Let the content of your video be free and distributed on major video-sharing websites like YouTube and Google Video so that they can not only watch and talk about it but can easily download it, and redistribute it if they do not even publish it directly in their text. your sites. 2. Small File & Fast Download Statistics show that average web users spend their time waiting for a page to load about 7 seconds. Web pages take more than 7 seconds to load, their visitors are usually close to clicking and visiting another website. Therefore, you need to make sure that your video file is small enough, less than 1 megabyte, and uploads in real-time to keep the interest of your visitors. AVI is the most common video format, file size can easily be up to 10 megabytes in a short 2-3 minute video; so if you share your video in this format, you will probably get a "click" away from your visitors due to the longer it takes to upload your video file. Therefore, you should get a video format conversion tool to convert your video to an online compatible format such as SWF format. 3. Introduce Them To Video, Short Video If web users do not know the video, they will not click and play it; so your video will be watched. Therefore, you should inform web users that "box" is a video; The best way to make it look like a video / VCR-like is to have a play button and pause where web users can click to play the video and pause it whenever they want to pause it. Let web users also know that this is a short video. No one wants to keep quiet for 30 minutes in your company history; Focus on your products/services and deliver your messages selectively within 2 minutes. In a nutshell Successful video marketing on the web is not just about criticizing the content of certain videos on your web pages, but also about effective video communication through video publishing and sharing on the web.
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