SOCIAL MEDIA:
In the second of his two - part series, Andrew looks at what content you should be posting on social media, and when, for maximum customer engagement and new business wins Types of content to consider wise, it is acceptable to post the same across several platforms, but for the best results, mix it up - you don't want to bore your audience. Creating content specifically for each platform adds real value to your business's social media and will generate better results. In the garment decoration industry, the social media trend at the moment is showcasing, from the latest products to newly purchased equipment. Other types of content that have been popping up on my feeds include infographics, articles and reviews, all of which help give a business some online gravitas These are especially popular on Facebook where you can have larger posts and provide more details and information. It promotes your business as a market leader and industry authority - why would a customer go elsewhere when you're the expert? Planning social media calendar and work out what upcoming events you need to cover and build content around this. In my opinion, the best tool to schedule your content is Hootsuite, you can post content for any of your social media channels using this though social media is all about building your business personality. People want to know what's going on the latest job being dispatched who are your interesting customers and so on of which can be planned very far in advance. That's not to say, however, they don't want to hear about the Latest offers your customers both existing and new want to move savings, but just be cute and make sure it is thrown in their face.
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