Hello, it’s 2021, and you are here because you want to get more views on YouTube. YouTube is the second largest website in the world. Two billion people use it every month. 73% of American adults watch videos. There. (We can continue, but you can check the latest YouTube statistics in your free time. We put this guide together to identify all the simple benefits that can enhance your brand’s uploading information on YouTube. Still, we will also introduce some of the More advanced techniques used. Advantages: If you are starting from scratch, please check our YouTube channel creation guide. Are you ready?
1. Ensure your YouTube basics are up to snuff
First, we run, then we run. Take a look at your basics, and make sure you check all the boxes. Read our list of YouTube tips for beginners, and then come back to learn our more advanced strategies.
- Your basic YouTube cleanup includes the following considerations: Consistent visual identity (your channel icon, YouTube channel layout, etc.)
- A comprehensive and informative About Us section (unless you are a famous YouTube star like Joana Seddia).
- Updated contact information (so you can reach all your potential customers and future brand partners).
2. Zero in on your specific niche (and your ideal audience)
We love the real world, but no matter how academic it sounds, successful YouTube users will never skip this step. If your goal is to optimize your YouTube marketing strategy, you need to be accurate and ruthless when choosing your goals and the content that leads you to them.
Because you don't make videos for everyone, you have something special there: your audience. Short example: YouTuber White Winter Whispers has been producing ASMR videos for years. It has many standard ASMR videos: distorted sound, brush strokes, whispers of a few songs, etc.
All these videos have received approximately 60-70,000 views, which is very impressive by most estimates.
Two million views of videos with...Finnish tongue twisters. What are the lessons here? The most significant advantage of the YouTube brand is your unique perspective on the subject or industry. Particularity is essential here.
Pro tip: Have you already worked with people in the audience? He is similar to the role of Dungeons and Dragons, except that he treats it as his own business.
3. Do your research, and improve your video’s search ranking
Yes, YouTube is a social platform, but it is also a search engine. All things being equal, one of the main strategies to increase YouTube views is to optimize your videos for search, in other words, if your ideal audience is recruiting you. Keywords, you want your video to rank high on YouTube’s results list.
This means you need to know what your audience is looking for-tutorials, inspiration, or entertainment. Ranking in search results is the best way to get people to follow your video, not just subscribers and people who are already interested in your channel (although we will discuss it later).
Easy to say, hard to do. So what can you do to improve the search ranking of your YouTube videos?
Research:
- It would help if you used tools like Google Keyword Planner (note that you need to create a Google Ads account) to do two things.
- Get these relevant keywords and use them in your metadata (e.g., video title, tags, descriptive text, subtitles). : If you haven’t already, now is the time to become familiar with the YouTube algorithm. This AI not only determines the search results but also determines the important sidebar "What's next?"
Suggestions: Remember, it all depends on your ideal viewer: the algorithm does not care whether your video is "good"; it does care whether a particular user wants to watch it. However, users usually want to see "good" videos.
4. Use metadata to get recommended after a famous video
If your goal is to get more views on YouTube, look out for the most popular videos in your market segment. Watch the video most viewed by your main competitor first. (Go to your video library and sort by "most popular").
SciShow YouTube page with "Video" tab and sort by most popular. The main goal of YouTube is to keep viewers on the platform as long as possible (so that they see as many ads as possible). Therefore, the algorithm's job is to provide the audience with a fantastic video at a time.
Of course, in the eyes of the beholder, "remarkable." The best words might be "relevant" or "interesting." As Vanta Black. "The next column on the left is the video "Why is the popcorn so bad?" For example, this super dark sci-fi video has slightly more than 2.4 million views.
The next video of the YouTube algorithm is from the same channel, but I think it is about home decoration in the 80s? Below is an advertisement. This is where the algorithm becomes interesting.
For example, how does YouTube imagine that people interested in the purest expression of hopelessness might be interested in "very mysterious" lakes or the dazzling depths of the ocean? ...According to YouTube, the algorithm recommends:
- videos from the same channel
- videos that many people like based on interactions, viewing time, and number of views;
- videos that a particular person may like based on browsing history;
- with relevant metadata or similar content (e.g., Title, tags, and description).
The only element you can control here is the fourth, but before proceeding, copy the metadata of the more popular video and paste it into your video overview (as recommended by some YouTube video experts, although We won by not making any names)).
Your audience. You don’t want to watch the same video again. Maybe the first video raises a new question that needs to be answered or an interesting point to study. ...How does your video add value to the content they just watched, so they want to click on it? Could you pick up the ball and run with it?
Pro tip: Unlike other video metadata such as title and description, YouTube video keywords will not appear in the visible list.
To view it, right-click on the web page and select View page source. Then press Ctrl-F "keywords" until you find a list: highlight the HTML for the word "keywords," then "SciShow," "Science," "Hank," etc. Another tip from professionals: Think like a librarian when choosing keywords.
Describe the topic of your video, describe its general category, and find other words that people can use to search for that topic—for example, the video tongue twister in #2.
2. Can contain the following keywords.
Subject: Finnish tongue twisterCategory: ASMR, foreign language synonyms: mixed ASMR, complex language, relaxed ASMR, Finnish ASMR, Suomi ASMR. You can find more tips on compelling YouTube descriptions and keywords here.
5. Multiply your views by creating playlists
Organizing and creating a YouTube video playlist is the best way to minimize the chance of viewers switching to another channel after watching your content.
Why? Because playlists follow Netflix's rules: as soon as one video ends, the following video starts. Since you have done the arduous work of helping viewers find your video, click on it, and watch all the videos, it makes sense to direct them to what they need next time. (Suddenly, unknowingly, they were drunk for the entire first season of Bath.
You must be logged in to post a comment.