How to get more likes on Facebook

I confess that I have had to read a lot, my dear readers, to conclude that ghosts are not yet the best audience for Facebook. I'm sorry to tell you, neither do zombies, not to mention witches, who are now becoming fashionable again.

What's this all about?

I honestly don't know why there are still many people who insist so much on selling or buying "fans" or "likes". I want to think that it is the ingenuity of the dreamer and novice entrepreneur who, eager to see his page grow, looks for how to have more likes on Facebook and does anything to get it.

1- Know the nature of Facebook to know how to have many likes on Facebook

It seems fundamental to me if you want to work seriously in the construction of your community, that you understand this point.

What do people use Facebook for?

Whether they are teenagers, whether they are people in their 30s, 40s, or beyond, what everyone is looking for is to connect with their friends and loved ones. Because Facebook is a communication space in which we can express ourselves with confidence, where we group our "friends" and let them see our private life, and in which we can say and share with a certain intimacy and depth our feelings, our thoughts, likes and dislikes. , values, etc

Another investigation, this time carried out by the University of Boston, also highlights two other aspects to take into account, and that can help us understand what is the best way to reach the hearts of our fans, the hearts of their friends, and the hearts of others. the friends of the friends of our fans, and thus add more likes to our page and our posts:

The need to belong

The need for “self-presentation”. Say who we are, what we do, and what we think and feel. (Self Presentation)

2- Know your fans to know how to have more likes on Facebook

Your fans are the second fundamental point, and getting to know them is the key to knowing how to speak their own language with them, knowing what type of posts will attract their attention the most, will be useful to them, and they will also want to share and like.

The more information you get from your fans, the faster and more accurately you will be able to advance in the decision-making tasks related to your fan page and the type of strategy that you will follow to have more likes and expand the base of your community.

3- Develop content that fits your audience to get more likes on Facebook

.We had already advanced it previously in our post on "Trends and Statistics of social networks 2014", and we continue to confirm it with other fieldwork that has been done in this regard: images are the most consumed format, and at the same time: Viewing, sharing and uploading photos, videos, is the most common activity on Facebook.

7 basic functions of Posts:

In a study conducted, 31,000 posts from 67 Facebook pages were analyzed, and the following functions were detected in the posts that were most shared:

GIVE: post with offers, discounts, and benefits that can favour many people
ADVISE: tips and help, especially on problems that anyone could have. – How to get
a job, how to cure the flu, etc.
WARNING: warnings about dangers that could affect anyone.
ENTERTAIN: funny photos, animals, phrases. This does not always work and you
have to know the user's profile very well, to know WHAT exactly entertains him.
INSPIRE especially phrases, but they can also be stories through images, videos,
and articles.
AMAZING: surprising facts and images
UNIFY posts that act as flags that allow others to show, to which group the fan
belongs, and the good things they do through it.