How to Get More Likes, Followers, and Engagement on Instagram

Introduction

Instagram is one of the most popular social media platforms, and it’s no surprise that brands spend a lot of money on it. But with so many users and options for engagement, how do you make sure that yours stands out? In this post we'll give you some tips for increasing your following, likes, followers and engagement on Instagram.

Consider your goals.

When you first start using Instagram, it can be easy to get lost in the fun of posting pictures and videos. But we all have a goal for our social media accounts—to grow our following, earn revenue from ads, or simply connect with others who share our interests.

When deciding what kind of engagement is right for your account, it's important that you consider what kind of audience do you want? Are they interested in fashion? Food? Travel? Tech? Sports? Or perhaps something else entirely!

Once these questions are answered and goals set (and measured), then comes the hard part: working with those numbers! While there are many free tools out there that will help with this process (like Sprout Social's Engagement Calculator), nothing beats having access through an actual human being who knows how each platform works best depending on where their audience lives.

Use the right hashtags.

There are two main types of hashtags:

The first is the generic one. These are used to tag any piece of content that you want to share on Instagram, and they're usually short (like #instagood or #blogging). They're not very useful because they only work for one type of post—for example, if you were just trying to get more followers or likes, it would be better to use an image with your caption instead than adding a hashtag like this one: “I'm eating ice cream”
The second type of hashtag is more specific—you can use these when tagging your own photos or posts as well as when tagging other people's content so that people who follow those accounts will see them in their feed (this works especially well with accounts like yours!). For example: “My dog loves his new chew toy!” Or perhaps even something like "my favorite things about being vegan?"

Get creative with captions.

Use emojis. Emoji captions are a great way to add emotion and humor to your posts, and they're also a great way to get people interested in what you're saying. If the emoji doesn't work for the type of post (like if it's too literal), then replace it with something else—like using "likes" instead of hearts or flowers!

Ask questions: Sometimes, all we want is an answer from our social media followers. That's why asking questions can be so effective; by asking questions, we feel like we're getting closer and closer together as human beings sharing this experience together. Here are some examples: What do you think about ____? What do YOUR friends think about ______? How does THIS make YOU feel? What kind of music plays on YOUR radio station at home?

Post at the right time of day.

Posting at the right time of day is important because it can help you get more engagement.

You’ll want to post more during peak hours and less on weekends, as well as in the middle of the week.

Engage with your audience.

Engage with your audience.

A great way to keep your followers engaged and interested in what you have to say on Instagram is by responding to comments, liking other posts and asking questions. You can also use polls or the hashtag #followback for those who are following you back!

Utilize the power of Instagram Stories.

Instagram Stories is a great place to share behind-the-scenes content, tips and tricks, a live event, your favorite products and more.

Share behind-the-scenes content: Instagram Stories is the perfect way to show people what it’s like when you are working on a project or preparing for a big day. You can post videos from inside the office (like this one from [W] ), or even give them glimpses into other aspects of life like going out for drinks with friends after work.

Share tips & tricks: If there’s something new that everyone needs help with in their life—from cooking dinner to finding an affordable apartment—you can use Instagram Stories as an informative resource where viewers can learn how best do it themselves! For example: here's how I use my crock pot (which has been helpful when I'm short on time).

Tag others in your posts (when appropriate).

Tag others in your posts (when appropriate).

Tagging other users is a great way to get their attention and promote their work, but it can also help you connect with them on a personal level. If someone has posted something that you like, or if they're an influencer in the same niche as yours, tagging them will show that you care about their content and give them an opportunity to follow back. You don't have to tag every person who posts something similar—just those whose content seems relevant or valuable to your audience's interests.

Host a giveaway or contest.

In an effort to get more likes and followers, it's important to host a giveaway or contest.

If you're going for the most engagement possible, make sure your giveaway/contest is relevant to your brand. For example, if you sell organic skincare products, then hosting a giveaway for highlighter would be out of place—but if you sell organic dog food or organic cat treats, that might be an interesting item to promote in exchange for some additional exposure on Instagram!

The other big thing here is ease of entry: Make sure people can easily enter without having too much trouble doing so (for example: providing an app so they don't have to download anything).

This will encourage more people who aren't necessarily following along with everything else happening on Instagram right now but still want some exposure in exchange for their participation!

Share user-generated content.

There's a lot to be said for sharing user-generated content. It gives your audience a platform to share their content with you, and in return, they get exposure and the opportunity to win prizes or even just an engagement boost.

Here are some ways that you can encourage your followers to share their own photos:

Ask them to post something on Instagram using the hashtag #yourbrandname (or add it yourself). This will make it easier for users who see this tag within other photos or videos of theirs on Instagram by giving them an extra incentive—and you'll gain access to all sorts of new perspectives!
Create contests where people share images that include #yourbrandname & give away prizes if someone gets more likes than others within 24 hours after posting their own entry photo (this allows people who aren't always around when contests run to get involved).

Use these tips to engage your audience and grow your Instagram following

To grow your following, you can use hashtags to reach a wider audience. For example, if you're an artist who creates artwork that relates to the theme of #girlshavepits (a hashtag used by people with chronic illnesses), then it would be useful for you to include that in your post title and caption. This will help make sure people know what they're looking at when scrolling through Instagram posts—and it might even encourage them to click on one of yours!

But don't just use any old hashtag: make sure it's relevant! For example, if someone asks "What are some good hashtags?" then don't waste their time by suggesting something like #chocolatechip or #candybar; instead try something like #artworkbyme (which could mean anything from drawing on paper with crayons all the way through painting abstract portraits). If enough people see this captioned photo then chances are good that at least one person will follow along because there's nothing else like seeing someone else do something creative online these days...

Conclusion

There are a lot of social media platforms out there, but Instagram is undoubtedly one of the best.

It's easy to use and navigate, so we hope this guide has helped you get started on your journey towards growing an audience for your brand. If you've found these tips useful, be sure to share them with friends who might also find them useful!