IN MODERN LIFE, Major television networks have been in control of what you watch, how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment. Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This type of former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests. This trend is bad news for television networks!
   The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share. To make matters worse… with the advent of DVR (digital video recorders) fewer and fewer people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast-forwarding through television commercials!
   The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them. All the big brands, advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as a secondary form of advertising for quite some time now.  For the first time in history, thousands of people are going to share in the revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a “core group” of marketing partners… No hype intended or implied, but on other end, social community is earning a lot from this website content like YouTube, Instagram, Facebook, and other sources we better benefit from it as we better focus on the brighter side of social media, platforms rather than being only a critic on it. As I can approach you and you guys to me, it's all thanks to social media we can reach each other even after sitting miles away and can speak our hearts out to each other. 
Hope everyone achieves the best in social networking life and gets the maximum benefits of now-a-day social. The modern era is only based on internet-based society, so we better benefit from it.

HOPE EVERYONE SUCCEEDS IN THEIR SOCIAL MEDIA PLATFORM WORLD.

MUHAMMAD JAMAL KHAN