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1. Use “Power Playlists.”
2. Publish LONG Videos (10+ Minutes)
3. Promote Videos In Your End Screen
4. Branding Watermark = Subscribe Button
5. Focus On Quality… Not Quantity
6. Reply To EVERY Comment
7. Write a Compelling Channel Description
8. Funnel People to “Subscriber Magnets.”
9. Use an Awesome Channel Icon
10. Create a Channel Tagline.
Optimize Your Channel PageBonus
#1: “The Social Media Preview” Bonus
#2: Include a Subscribe Link in Your Channel Art
1. Use “Power Playlists.”
“Power Playlists” are like regular playlists… but better.
Here’s exactly how they work:
You see, most playlists are organized by topic.
2. Publish LONG Videos (10+ Minutes)
Yup, this goes against conventional wisdom.
But stay with me.
A while back, we did the largest YouTube ranking factors study ever.
In that study, we analyzed 11 factors that might help video rank in YouTube’s search engine.
And we found something surprising:
Longer videos rank better in YouTube’s search results.
3. Promote Videos In Your End Screen
Here’s the deal:
The more of your videos someone watches, the more likely they are to subscribe.
The question is:
How do you get people to watch 2, 5, or even 10 of your videos?
Promote another video on your End Screen.
4. Branding Watermark = Subscribe Button
This is the ultimate YouTube subscriber hack.
You probably know that you can add a Branding Watermark to your videos.
5. Focus On Quality… Not Quantity
When I first started my YouTube channel, I read the same advice over and over again:
“If you want to grow your channel, you need to upload videos regularly.”
As it turns out, this is HORRIBLE advice.
I’ll explain.
When I first started my channel, I published videos on a consistent schedule…
…but no one watched them.
It was REALLY frustrating.
So I decided to change things up.
Instead of quantity, I decided to focus 100% on quality.
And this “quality over quantity” video marketing approach worked like magic.
Flash forward to today, and my channel generates over 228k views per month from only 39 total videos:
6. Reply To all Comment
This is one of the EASIEST ways to get more subscribers.
In fact, YouTube’s internal data has found a clear correlation between replying to comments and subscribers:
7. Write a Compelling Channel Description
Your YouTube Channel Description is HUGE.
(Especially when it comes to video SEO)
Sadly, most Channel Descriptions look something like this:
8. Funnel People to “Subscriber Magnets.”
This is working GREAT for me right now.
Here’s the step-by-step process:
First, head over to the YouTube Analytics report.
And click “Subscribers” → “See More.”
(This video is your “Subscriber Magnet”)
In my case, this ONE Subscriber Magnet from my channel brings in as many subscribers as 13 other videos from my channel… combined.
Why is this important?
Your Subscriber Magnet video is PROVEN to generate subscribers.
And if you can get these videos in front of more people, you’ll get more subscribers.
Here are 3 ways to get more eyeballs on your Subscriber Magnet.
First, feature that video on your End Screen.
Second, make a playlist that starts with that video.
Finally, promote that video on a card.
You can even make your Subscriber Magnet your channel trailer.
For example, Evan Carmichael uses his popular Seth Godin video as his channel trailer:
9. Use an awesome Channel Icon
Your Channel Icon shows up EVERYWHERE on YouTube.
10. Create a Channel Tagline
Let’s face it:
Most YouTube channels do NOTHING to stand out.
And hey, I’m not judging.
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