1) Attention-Getting Ads Get Results,
think about it…how many advertisements do you hear every day…how about every hour? Let’s face it, we’re bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
Make a dramatic statement: Even my dog knows … Surprise them with the unexpected: Use for 30 days totally free… Ask a thought-provoking question: Is your current insurance costing you hundreds of extra dollars every year? Use high impact headlines – it’s important to snag their attention right away.
2) Get Personal
How many times have you been caught in the cycle of automated phone services? Yes, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yes, it’s easier to trust an individual than a huge, impersonal company…and trust is crucial to building a pool of loyal customers.
3) Paint a Picture,
Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat, and watch the seagulls dip and dive as the waves rock me peaceful to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.
Put your customers on the boat. Yeah, painting word pictures that capture their emotions will be more effective than the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result. Paint your way to a sale!
Think about it…the 3 tactics we’ve talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results… and hey, they’ll feel good while they’re writing out the check! What more could you ask for?
Here is the bonus 3 hot tips for building trust and increasing sales.
1) Let Previous Customers Make The Claim
the proof is in the pudding… No one can say that you deliver and make good on your promises like a satisfied customer. It pays to use customer testimonials. Now, we’re not talking about blindly pasting testimonials everywhere… a little business sense and organization will be helpful in making the most of them.
Choose testimonials that are exact and talk about specific aspects of your business. “Thank you so much for your hard work!” is wonderful, but “Thank you for spending 2 hours with me yesterday. Your personal attention is greatly appreciated.” says a lot more. Yeah, the reader knows that you are willing to take whatever time it takes to help them through the purchasing process.
Be sure to get your customer’s permission to use their testimonial as part of your advertising campaign. While you’re at it, get as much personal information about them as you can. Their occupation, city, etc., create a more realistic appeal to their testimony.
2) Be Specific In Your Claims
specific claims are more believable than vague, generic brags. Order today! It’s Fast, Easy and Cheap! Sounds much better when you say… Order Today! Take 2 Minutes to Fill Out Our 7-Step Order Form and Save 20% on Your Purchase!
Specific numbers don’t always come out even. In fact, readers tend to believe numbers that have decimals are more accurate than whole numbers… even if the real number is exactly a whole number!
3) Be Realistic,
to do alienate customers with claims that sound too good to be true. Yeah, we all know the old saying that if it sounds too good to be true, it probably is. Unrealistic claims steal your credibility and leave the customers with a raised eyebrow.
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