Facebook Live is a Facebook feature used to broadcast real-time video to Facebook. Live broadcasters can use this content to engage their audience during moments and events that are important to them. Going live provides real-time engagement and can help increase exposure and build relationships with your audience.
Facebook Live is a feature of Facebook that lets users livestream directly to the social network platform. Viewers can react, share, and comment during the stream. A recording of the video is also published to the page or profile so it can be watched again later.
Why are marketers getting so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories and build authentic relationships with fans and followers — in real-time.
However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform. This guide will help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how it performs.
How to Use Facebook Live
Facebook Live videos are public, so viewers can watch on any device where they have access to Facebook but don’t need an account. Users can go live on Facebook from a profile, a Page, a group, or an event. Starting a livestream from the app versus a web browser will be a little different, check out the instructions for each below.
Facebook Live Tools
Facebook offers a lot of features for you to further connect with your audience during your broadcast. Utilizing these tools will help boost engagement and create the best possible experience for your viewers. You can mix and match them to serve your stream in the best way for your business.
- Live Polls: You can create a live poll beforehand to share when you go live. Then, you can see your audience’s responses in real-time during the stream.
- Featured Links: Adding one or multiple featured links to the stream to promote your website or other sources.
- Live in Stories: These allow you to share your streams directly to Facebook Stories to reach more of your audience.
- Live Comment Moderation: Manage the conversation that happens in the comments of your livestream. You can limit who is allowed to comment and how frequently with this feature. And, you can even choose a specific viewer to also moderate comments on your behalf.
- Front Row: This feature allows you to highlight your top fans in a special section of your stream. You can give them a special shoutout to show appreciation for them while you’re live.
- Badges: These are a measure of how much your fans are engaging with your content. Fans can earn badges by interacting with your content, whether it's sending “Stars” or tuning in to your Facebook Live videos.
- Donations: Qualified pages in certain locations can add a “Donate” button to their live video. Nonprofits using Facebook’s payment platform don’t have to pay a fee, so they get 100% of the donations.
- Live With: This is a co-broadcasting feature that allows you to host your Facebook Live video with multiple guests.
- Live Shopping: If you have products for sale on Facebook, this feature allows you to add product listings to feature during your livestream.
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