How to Do Keyword Research for Affiliate Sites

 Most people approach affiliate keyword research all wrong. They look for low competition keywords, write a blog post, then shoehorn in as many affiliate links as possible.

 This approach tends to be lots of traffic, but no clicks, conversions, or revenue.

 Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product recommendations.

 In this post, you’ll learn about the four best types of affiliate keywords to target.

• General comparisons

• Branded comparisons

• Product reviews

• T&A keywords

 1. General comparisons

 If you’ve visited The Wirecutter, you’ll already be familiar with general comparison keywords. They follow the “best [product name]” format.

Here are a few examples:

• best strollers

• best carriers

• best baby bottles

 2. Branded comparisons

 Branded comparisons are keywords where the searcher wants to compare the differences between two branded products. 

 For example:

• beats studio wireless vs bose qc35

• AirPods vs AirPods pro

• galaxy buds vs AirPods

 These keywords usually have lower search demand, but they convert very well because the searcher has already narrowed down their purchasing decision to just a couple of products.

 3. Product reviews

 Product reviews keywords are those where searchers are looking for detailed reviews of individual products. 

 For example:

• bugaboo buffalo review

• Upp baby vista review

• baby jogger city select review

These are perfect targets for affiliate sites because searchers are usually very close to making a purchase. They’ve already done their research, and something about a particular model struck a chord with them. Now they just want to read an in-depth review before pulling the trigger.

 4. T&A keywords

 If you want to rank your pages in Google, you’ll need some level of page and website authority, which means getting backlinks. However, the types of keywords we’ve discussed so far are commercial, so it’s hard to get links to the pages that target them.

 The solution is to target T&A keywords, which stand for Trust and Authority. These are keywords about non-commercial topics where you can create content that educates and informs your visitors.

 There are two main benefits to targeting these keywords:

 Build trust with your audience. 

 People are more likely to trust your product recommendations if you can demonstrate expertise in the topic.

 Build authority through links. 

 People are generally more likely to link to useful, non-commercial content than pages that exist to line your pockets.

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