How to create a high-performance content strategy for startups

As we know, Content Marketing is no longer a new and simple concept to carry out as when it was born as a strategy, a few years ago its implementation represented a competitive advantage for companies and although it has been a practice in the business world for many years, including startups, it does not mean that it is correctly executed in the case of having one since you can run the risk of being far behind your competitors.

Content Marketing is relevant, as it is a method that drives traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you.

Some studies indicate that of all the companies studied, 43.1% have a content strategy... that a large part of the companies investigated recognize that the production of content from Quality is the most difficult part of a content strategy and many seek to outsource it as a strategy. Therefore, Content Marketing went from being a fashionable term to being an established technique developed by the different sectors… aware that delivering quality content to audiences is an effective and successful strategy. When creating a content strategy, you must keep in mind that content generation is the modular point and that there are different types of content that you can use.

It is already established that Blogging, as one of the best strategies for this, is an Inbound Marketing tool that will help you (among other things) to spread information of interest to both your users and potential users. This can occur on your own site (a proprietary medium such as your website) which may involve proprietary content, other publications related to the industry to which you belong. You can include it like text, images, infographics, or videos. Likewise, you can make a more technical document ( White paper)or newsletters as a strong magnet for potential customers who have already advanced in your conversion funnel, with this type of document you can obtain more information such as their email to send them other types of information that will captivate them. On the other hand, the pandemic has forced the dissemination of content through webinars, a strategy that works very well in this context (and in the future) because it allows you to add value to a large group of people at the same time.

Content Marketing also allows you to approach people or companies that are in the different stages of the digital funnel since the generated traffic will come from:

Organic search when content is optimized enough to rank well
Free (organic) and paid social media posts
Content shared because someone read it to you and thought it was of enough value for someone else to know about it
Media that replicate your content for the value it generates and because it is ad hoc to their strategy

Because Content Marketing seeks to attract an audience with high-value content, we suggest that it be attractive, informative, educational, and/or entertaining for them. Remember that it is not about doing something that you want, but about what your audience is interested in.

On the other hand, you should consider the following information if you still have doubts about implementing it:

70% of marketers are actively investing in content marketing.
Per dollar, content marketing produces 3x more leads than outbound marketing.
70% of surveys said that SEO is better than PPC for generating sales.
55% of marketers say blog content creation is their top priority.
86% of marketers say that having a good content strategy is the main key to their success.
89% of content marketers say they measure content marketing success by increasing website traffic.

If you manage to implement these steps, we assure you that you can have effective results for your company. If you are someone who does not know how to carry out a high-performance Content Marketing strategy, we suggest you approach an expert.