You already know how to create a beautiful web copy. Just remember your kindergarten nursery rhymes. Sounds silly, "3 Blind Mice" will show you the way.
For some reason, “3 Blind Mice” came to visit me. As I heard the 100 playback, it hit me - this could make a very good web copy. In fact, this simple little ditty contains 10 features of Web Copy 101. In case you forgot, here's how it goes.
"3 Mice are blind; 3 Blind Mice.
See how they run; see how they run.
They all run to the farmer's wife;
He cut off the tails with a cut knife
Have you ever seen such a vision in your life?
Like 3 blind rats? "
Let's see if these children's agreement is a model of Web Copy 101.
Web Copy 101 # 1, 2, 3… 3 Blind Mice (title or title)
1) Try singing "A trio of visually impaired rats, a trio of visually impaired mice." It catches you? Official writing does not sell. Write down how people speak and, you will be heard. The title does something different for this song.
2) If you had to choose between the songs “Cows,” “Ducks,” or “3 Blind Mice,” which would you choose? The title in all copies of the web should capture the reader's attention. There is more.
3) This interesting article makes the content clear from the start. How often do you stumble across a website to find out if you are not sure what they are selling or how it relates to you? Make sure your web copy uses the title or title to set the visitor table.
Web Copy 101 # 4… 3 Blind Mice, 3 Blind Mice (first line)
4) This song will talk about little mice, not geese. Does the first line of your web copy highlight what you offer, or at least your site belongs to? A good web copy is not a secret writing. 'Instead' it says, "We are here to sell you something and that is why you need it today."
Web Copy 101 # 5, 6… See how they run, See how they run
5) Repetition is the key to any message track and the basis for an effective web copy. From a psychological point of view, it allows your message to be familiar and secure. From the point of view of search engine optimization, creates a congestion of keywords and raises your search results. From a reader's point of view, duplication of your web copy reinforces your message to an external reader who scans your site quickly. Repetition works on many levels. Let me say that again - repetition works on many levels.
6) An invitation to watch how rats run and it is a clever way to engage students by getting them to do something. Does your site invite some form of student activity in the body of a web copy?
Web Copy 101 # 7… They all run to the farmer's wife; he cut off his tail with a carved knife
7) A good way to combine your ideas and build active engagement in your copy is to use pronouns (see, he). By forcing readers to build connections between pronouns, past and present information keep your site visitors very busy.
Web Copy 101 # 8… Have you ever seen something like this in your life?
8) Do you know the best way to keep someone interested in what you are writing? What is 3 times 3? If you think "nine" you have proved my point. If you think "eight" try night school. If you were thinking something, show the power of questions to generate student engagement. Everyone loves and needs to answer questions. Does your web copy provide thought-provoking questions that get your reader thinking and engaging?
Web Copy 101 # 9, 10… Like 3 Blind Mice
9) A smart web copy. More repetition. Moreover, the story ends where it started. One of the benefits of writing with search engines is that keyword focus helps you stay on topic. A critical student needs this controlling idea to get a sense of why he or she needs what you have, right now. Is the central view of your site consistently expressed throughout your web copy?
10) True, the song was written for children, but beware of using short, clean sentences to tell a story. How do you tell your story? You want your web copy clear, smart and straightforward.
Hopefully they will get stuck in your head - 10 lessons that is, not words. By the way, no animals were injured during the writing of this article
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