If you haven't updated, curated, or otherwise cleaned up your social media accounts since 2009, it's time for a social media deep clean. After all, the profiles and bios you created then probably don't reflect who you are now or even who you want to be.
Plus, it's just good digital hygiene to maintain habits like updating your social media accounts' passwords, making sure your profiles look professional, and decluttering your follow/friends lists to ensure you're updated on the people and topics you actually care about.
The main page of the TweetDelete website.screenshot Delete and archive posts you don't want public
The most obvious way to clean up your social media presence is to delete or archive posts you no longer want displayed publicly on your profile. If you just have a few posts here and there that you want to get rid of or archive (read: save the post, but keep it hidden from others), the process is usually easy enough. For example, on Facebook and Instagram, each post has its own menu of options, and by tapping or clicking on the icon for that menu, a list will appear that includes options like "Delete" or "Move to trash/archive" or "Archive."
But what if you need to do a deep clean and remove lots of posts at once? Well, there are mass deletion and mass archival options, depending on the platform. If you need to mass delete tweets, you'll want to use a third-party tweet deletion service like TweetDelete or Twitter Archive Eraser. TweetDelete is a free web app that also offers a premium version of its service. Twitter Archive Eraser is a paid desktop app that is available for MacOS and Windows PCs.
Instagram lets you archive and delete multiple posts at once, but this feature is only available in the mobile app of the social media platform. Facebook has a similar mass deletion and archival feature, and it's also available on the web version. To access it via the Facebook website, click the Down Arrow icon in the far right corner, thHow to clean up your social media accountsHow to clean up your social media accountsMeasure Influencer Marketing Impact
Social media is a space where you can develop perception through the influx of information. It is a place where you can influence people to buy your products/services or engage with your brand. We see more and more brands invest their time and resources in identifying influencers that they can engage with. Digital analytics can also add value to the entire process of identifying influencers for your brand and measuring their impact.
The information captured by your digital assets coupled with social insights creates a rich consumer persona and segment understanding. This comprehensive view will help you understand the type of personalities that can influence different consumer personas of your target segment.
At the same time, you will also be able to quantify the impact of influencers better. Digital data will tell you how the influencer posts on social media have impacted your brand. Are people searching for your product using the content shared by the influencers? Which pages are they exploring on your website after landing on it from the influencer posts? In a way, digital data will help you justify your influencer strategies.
Make Better Corporate Reputation Management Strategies
Perceptions in today’s world make or break a brand. Hence, it is critical for corporate communications to track how the perception of their brand is evolving over time and what is impacting it negatively. PR professionals work tirelessly to manage and uplift a brand’s perception through different strategies. This is where the amalgamation of digital and social insights can help again.
We know how negative stories go viral and impact the company’s reputation. Virality tracking across social media and traditional media helps PR teams understand the source of the story and its momentum across different channels. What digital analytics does is helps you understand how people are finding the negative story about your brand. It can tell you the keywords peopleen select
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