If you haven't updated, curated, or otherwise cleaned up your social media accounts since 2009, it's time for a social media deep clean. After all, the profiles and bios you created then probably don't reflect who you are now or even who you want to be.
Plus, it's just good digital hygiene to maintain habits like updating your social media accounts' passwords, making sure your profiles look professional, and decluttering your follow/friends lists to ensure you're updated on the people and topics you actually care about.
The main page of the TweetDelete website.screenshot Delete and archive posts you don't want public
The most obvious way to clean up your social media presence is to delete or archive posts you no longer want displayed publicly on your profile. If you just have a few posts here and there that you want to get rid of or archive (read: save the post, but keep it hidden from others), the process is usually easy enough. For example, on Facebook and Instagram, each post has its own menu of options, and by tapping or clicking on the icon for that menu, a list will appear that includes options like "Delete" or "Move to trash/archive" or "Archive."
But what if you need to do a deep clean and remove lots of posts at once? Well, there are mass deletion and mass archival options, depending on the platform. If you need to mass delete tweets, you'll want to use a third-party tweet deletion service like TweetDelete or Twitter Archive Eraser. TweetDelete is a free web app that also offers a premium version of its service. Twitter Archive Eraser is a paid desktop app that is available for MacOS and Windows PCs.
Instagram lets you archive and delete multiple posts at once, but this feature is only available in the mobile app of the social media platform. Facebook has a similar mass deletion and archival feature, and it's also available on the web version. To access it via the Facebook website, click the Down Arrow icon in the far right corner, then selectCombining the information from social and digital will give you richer customer segment insights. You will be able to create a more comprehensive view of your target customer segment, the different consumer personas and a myriad of their preferences. While social media analytics help you identify and monitor the evolving consumer segment preferences, digital analytics help you trace their behavior on your digital assets and identify the points where their engagement drops.
Make A Data-Backed Content Strategy
In a world driven by digital interactions, content and messaging are crucial. However, content has always been very subjective. What works for one customer segment may not work for the other. Add to that the complexity of cultural and linguistic influences, and strategizing for content can become overwhelming.
This is where social media can bring in real value. Social chatters often give a much better understanding of cultural nuances. This, combined with digital data, can help you create highly relatable and localized content. Intelligence gleaned from this integrated data source can further be used to make your ad efforts more effective, your campaigns more targeted and your messages hyper-personalized.
Improve Campaign Performance
Creating unique hashtags and tracking their volume is a common brand awareness method used by marketing teams. Social media data can help you understand what hashtags your target audience relates to the most. Integrating this intelligence into your campaign plan can help improve performance.
Similarly, campaigns executed on social media can be better measured for performance by using digital data. Have these campaigns increased the search volumes, have they increased the usage of hashtags, the footfall to your landing page, etc.? Integrating social insights with digital data can improve the performance of campaigns against the objectives set for them.
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