Update any outdated bios, URLs, or usernames
Sometimes the bios and usernames we came up with for our social media profiles aren't as timeless as we'd like to think. You can give your profiles a quick refresh by updating your usernames, profile URLs, and bios. In most cases, you can edit these profile elements by navigating to your profile page and selecting its respective Edit Profile button or link.
Changing your username may vary, however. Instagram lets you change your username via the Edit Profile button, but Facebook and Twitter will make you go through their Settings pages. It's also worth noting that changing your username will usually automatically change your profile's URL, too, so make sure your username is something that represents you well.
How to disable an Instagram account via the web app.screenshot Deactivate or delete unused accounts
Now that we're spring cleaning your social media accounts, it's a good time take stock of all of the accounts you have and which ones you actually use. It's so easy to create them, and it's possible a few of them have fallen into disuse over the years. Make a list of all of your accounts, and if you notice that a few of them haven't been used in a while and you know you won't be logging into them anytime soon, you may want to consider deactivating them for now or even deleting them.
As Consumer Reports notes, deleting inactive social media accounts can be particularly helpful for protecting your privacy and bolstering the security of your personal data. Having online accounts that you don't interact with very much (and probably don't monitor) can leave you vulnerable to having your data stolen, since online accounts tend to store personal information about you. It's important to keep the number of online accounts that store such information to a minimum. Keep it to just the accounts you know you wMr. Rajesh Kari ,VP and Business Leader, Infovision Social — the Research, Digital Experience, Social Media Analytics arm of InfoVision.
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In today’s world, the social and digital footprints of customers have become critical points of assessment for any brand. Whether you are trying to gauge how your product is being received in the market or improve the ROI of your business efforts, social and digital insights help a great deal.
But what is happening presently is that decision-makers are looking at the social data set and digital data set in a silo. There are two different teams looking at social media analytics and digital analytics independently. And these teams hardly exchange cross-functional intelligence.
But what would happen if these two sources of intelligence came together? How would that impact the quality of insights and the efficacy of strategic decisions? Let’s take a look.
Enrich Your Customer Segmentation
A customer usually interacts with a brand using multiple digital touchpoints like a website, mobile app, kiosks, etc. All these digital touchpoints capture valuable information about the users. They help you build the persona of your customers by capturing demographic and geographic information.
When you dig deeper into the digital data, it reveals more information about the users, like their interests, their behavior patterns on the digital assets, the devices that were used to access your assets, etc. These are pretty good insights to have to build your consumer persona.
Now, we all know that social media is a source of unsolicited and honest opinions by customers. It is also a channel where you can identify customer segments and analyze them for insights. This is where you can track first-hand user experiences and expectations of customer segments.ill use.
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