If you haven't updated, curated, or otherwise cleaned up your social media accounts since 2009, it's time for a social media deep clean. After all, the profiles and bios you created then probably don't reflect who you are now or even who you want to be.
Plus, it's just good digital hygiene to maintain habits like updating your social media accounts' passwords, making sure your profiles look professional, and decluttering your follow/friends lists to ensure you're updated on the people and topics you actually care about.
The main page of the TweetDelete website.screenshot Delete and archive posts you don't want public
The most obvious way to clean up your social media presence is to delete or archive posts you no longer want displayed publicly on your profile. If you just have a few posts here and there that you want to get rid of or archive (read: save the post, but keep it hidden from others), the process is usually easy enough. For example, on Facebook and Instagram, each post has its own menu of options, and by tapping or clicking on the icon for that menu, a list will appear that includes options like "Delete" or "Move to trash/archive" or "Archive."
But what if you need to do a deep clean and remove lots of posts at once? Well, there are mass deletion and mass archival options, depending on the platform. If you need to mass delete tweets, you'll want to use a third-party tweet deletion service like TweetDelete or Twitter Archive Eraser. TweetDelete is a free web app that also offers a premium version of its service. Twitter Archive Eraser is a paid desktop app that is available for MacOS and Windows PCs.
Instagram lets you archive and delete multiple posts at once, but this feature is only available in the mobile app of the social media platform. Facebook has a similar mass deletion and archival feature, and it's also available on the web version. To access it via the Facebook website, click the Down Arrow icon in the far right corner, thMr. Rajesh Kari ,VP and Business Leader, Infovision Social — the Research, Digital Experience, Social Media Analytics arm of InfoVision.
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In today’s world, the social and digital footprints of customers have become critical points of assessment for any brand. Whether you are trying to gauge how your product is being received in the market or improve the ROI of your business efforts, social and digital insights help a great deal.
But what is happening presently is that decision-makers are looking at the social data set and digital data set in a silo. There are two different teams looking at social media analytics and digital analytics independently. And these teams hardly exchange cross-functional intelligence.
But what would happen if these two sources of intelligence came together? How would that impact the quality of insights and the efficacy of strategic decisions? Let’s take a look.
Enrich Your Customer Segmentation
A customer usually interacts with a brand using multiple digital touchpoints like a website, mobile app, kiosks, etc. All these digital touchpoints capture valuable information about the users. They help you build the persona of your customers by capturing demographic and geographic information.
When you dig deeper into the digital data, it reveals more information about the users, like their interests, their behavior patterns on the digital assets, the devices that were used to access your assets, etc. These are pretty good insights to have to build your consumer persona.
Now, we all know that social media is a source of unsolicited and honest opinions by customers. It is also a channel where you can identify customer segments and analyze them for insights. This is where you can track first-hand user experiences and expectations of customer segments.en select
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