You already know that a professional copy is worth your weight in gold. You know that a good cop can help you both drive traffic to your website, and keep it there when it arrives.
Who knows how to find that copyist.
Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaning, it is not something you buy every week, or even every month. And unlike the products and services you're familiar with, it can be difficult to know what to look for - or to see something good once you've found it.
Fortunately, like most things in life, finding a copyist is easy if you know how. And this article is to show you how to find them
What to look for in a writing service
If you are like most people, the first place you will turn to your search is a professional copywriter search engine like Google. Smart movement. Your copyist's website is probably the biggest indicator of what kind of service you can expect. Here's what you can watch:
. Client proof
Any good copyist will know that proof is one of the most powerful marketing tools you can use to create a copy that converts site visitors into buyers. (If they do not know this, they are not a good copyist. Click that "back" button immediately…). You would expect your copyist to use the evidence on their site, would you? See the link for "proof" or "customer comments" or similar. If not, ask yourself why ...
A Portfolio
No reputable copyist would expect you to send them a project without seeing some examples of their work. The copyist's portfolio is his calling card: without it, they go nowhere. Spend some time looking at a portfolio on your copyist's website. How does a copy read? It should be clear, concise and easy to understand. It should also motivate you to take some action once you have learned it, whether that action is a purchase, joining a mailing list, or just reading on. If the copyist's portfolio does not persuade you to qualify, there is nothing you can do about it.
Client list / restart
There are no specific qualifications that a copyist needs to get started. Some copyists have English or journalism degrees, others have fully educated, and have learned their art from the ground up. Instead of asking your copyist about their qualifications, then, ask about their knowledge. Who did they work for in the past? What did these other customers do? The answers to these questions should tell you everything you need to know about the copyist's ability to work on your project.
Some copyists say their money in advance, others prefer to give quotes only when they ask. No matter how much your copyist chooses to display their values, however, make sure you have something to compare them with, to Shop around. You would not buy the first house or car you are looking for, and you should not let the first copy you find. If you already have some quotes to look for, however, do not make the mistake of thinking that a low quote should be the best value. Make sure you compare the similarities with the similarities. Beware of "article mills": companies that sell articles for just a few dollars at a time. These companies often hire amateur writers, many of whom do not understand English well. Remember, you get what you pay for, and if a statement sounds too good to be true, it probably is. The download rate for website copying is imminent
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