You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help drive traffic to your website and keep it there once you visit.
What you may not know is how to find that copywriter. Don't worry, you're not alone. The problem with copywriting is that, unlike soda or bathroom cleaner, it's not something you buy every week or every month. And unlike the products and services you're familiar with, it can be hard to know what to look for — or find a good thing once you've found it. Luckily, as with most things in life, it's easy to find a copywriter once you know where. And this article is here to show you how. What to Look for in a Copywriting Service If you're like most people, you'll turn to a search engine like Google first in your search for a professional copywriter. wise move. Your copywriter's website is probably the biggest clue to what kind of service you can expect. Here's what to see:
1. Customer Testimonials Any good copywriter will know that testimonials are one of the most powerful selling tools you can use to create copy that converts site visitors into buyers. (If they don't know that, they're not a good copywriter. Fast press that "back" button...). You expect your copywriter to use testimonials on their site too, right? Look for a link that says "testimonials" or "customer comments" or similar. If it isn't, ask yourself why...
2. A Portfolio No decent copywriter would expect you to commission them for a project without seeing some examples of their work. A copywriter's portfolio is his calling card: without it, they're not going anywhere. Spend some time looking at the portfolio on your copywriter's website. How does one read the copy? It should be crisp, clear and easy to understand. Reading it should also motivate you to take some kind of action, whether that action is shopping, joining a mailing list, or simply reading. If the copywriter's portfolio doesn't persuade you they're worth using, nothing will.
3. Client List / Resume There is no special qualification for a copywriter to start practicing. Some copywriters have degrees in English or journalism, others are completely self-taught, having learned their craft from the ground up. Instead of asking your copywriter about their qualifications, ask about their experience. Who has he worked for in the past? What have they done for those other customers? The answers to these questions should tell you everything you need to know about how well-equipped a copywriter is to work on your project. Some copywriters state their fees first, others prefer to quote only upon inquiry. No matter how your copywriter wants their rates to appear, however, make sure you have something to compare them to. shop around. You wouldn't buy that first house or car you laid eyes on, nor should you settle for the first copywriter you find. Once you have a few quotes to look at, don't make the mistake of assuming that the lowest quote should be the best price. Make sure you are comparing with the likes. Beware of "article mills": companies that only sell articles for a few dollars per bar. These companies hire amateur writers, many of whom do not even have a good grasp of English. Remember, you get what you pay for, and if a quote sounds too good to be true, it probably is. Website copywriting rate is approx.
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