If you have not already experienced this, you may have heard some scary articles about finding a graphic designer or working with him. At least it's hard to say, it's time-consuming and boring, but in all it is no different than any other profession. Think about how some people feel when they have to work with some of your competitors.
You may want to evaluate some basics first - important aspects in any industry. Is it time for your potential designer to meet you? Do they treat your employees with respect or do they care? Did you do your homework before you arrived? Once you understand the basics, your list of potential designers can become very short. Now you can start looking at some things that are more specific to our industry.
Presentation - Everything from how a designer dresses to how they pack their sample work will tell you about them. Examine their outfits but do not base your opinion on your personal fashion preferences. Instead, look for details that tell you how hard they worked on their show. Clean shoes are a great sign for someone who cares about details. Trimmed nails is another. You should also take care that the work presented in their portfolio is straightforward. Although these may seem like small details, they are very important in determining the attention your designer will bring to your project.
Preparation - Is your designer chasing your windproof papers in the parking lot and running to your office door, or is he or she confidently going to your door, and hand materials? Did he come with a pen and a notebook? This is important unless you want to spend more time reminding them of the many things you have already told them. A designer who is not prepared for an opening meeting will not conduct the day-to-day business differently.
Attitude - It is provided that everyone has a different perspective about the world, and people with similar perspectives work better together. With this in mind, it is important to find a designer who shares your beliefs. Your multi-million dollar SUV dealership ad will never get great results unless you use a designer who thinks all companies are big bad things to ruin society for a buck. If your designer does not understand where you are coming from, they can never tell you your chances.
Portfolio - it really is, "size does not matter - how you use it!" An excellent case. When considering designers, you may lose out if you remove a designer due to a small portfolio. The designer who came in a 3-piece suit with a three-inch-thick portfolio was not necessarily the one for the job. A girl who has no college degree and has nine pages of work she did at home is good for you. The most important thing is really quality. The designer may not be able to decide what to offer and what not to offer, which means they will have the same problem in delivering a clear message to your audience.
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