How to build your Content Marketing Strategy - A brief guide

How to build your Content Marketing Strategy - A brief guide

 Content marketing goes far beyond producing content and distributing it on certain channels. Although it is a recommendation made to companies to increase their audience, you should know that these actions must be carried out under a structured strategy that allows you to attract and engage a clearly defined audience and ultimately create profitability by attracting qualified leads. through lead nurturing. The most important thing is that, when implementing a strategy of this type, you remember that the focus is not the business but the people.

 According to some statistics from Demand Metric and Delicate Digital, a strategy of this type increases the number of backlinks by 97%, 55% traffic, and 5% more leads (among others). Technically, the cost is reduced by 65% ​​compared to the implementation of a traditional strategy. However, for the content marketing strategy to achieve the expected results, you need to consider the following 4 elements: brand positioning, value proposition, business case, and strategic plan:

1.  Brand positioning, if well defined, will help you provide a consistent experience for your audience and build the correct image of your brand through all the channels you have selected to spread it. You can help with the following questions: Who are my current and potential customers? What kind of experience are they looking for? Who is your competition and how do they market? What is the unique value of my brand? What problems does my product or service help solve? What makes it a better option against my competitors? How can I highlight the personality of my brand?

2.  Value proposition You must correctly define your value proposition, the following questions can help you: What unique value do you offer your audience with the content you are generating? How do you differentiate yourself from other content creators? Why should readers choose to follow your content delivery channels? Investigate your audience so that you can identify what type of information they are looking for, what discomforts they have, what problem you are solving for them, and what resources they use to get information. Based on this, analyze the content strategies of your competition and in this way, you can have a reference of the niche.

3.  Business Case Providing value to your audience is a fundamental part of a successful content strategy. This will mean that in addition to attracting followers, you will help position your brand as a benchmark in the industry. Identify the commercial objectives that your startup is pursuing, based on this, ask yourself the following questions: What and how many resources do you need to invest in your content strategy and what results do you want to obtain from it? Based on this, decisions can be made.

 Make a strategic plan It should focus on your goals and how exactly you will achieve them. This way you can do a step by step to achieve your goals. Such a plan will help you define what efforts you are going to make, how you are going to deliver this content, and how you are going to measure it to have specific results and metrics.