INTRODUCTION

In today's business world, the main requisite to stay in the market is brand building. For that, Video advertising/promotions is very important aspect specially in this digital age. And, When you thought about video promotion, first name come into our minds is You Tube.

Are you employing the You Tube strategy in building your brand and enhancing your business. Let me tell you that in this digital world, social media strategy is the king. Also, Video promotion/advertising is very important aspect of social media strategy. However, it is true that if you attach relevant and compelling photos to your content, it will surely increase your chances of getting viewed and shared. But, when it comes to videos, it always have an upper hand as compared to photos.

Videos provide more credibility and validity to your content and brand. In today's competitive business environment you have to find a different way to advertise so that you can reach your target audience and can convey your message. Your unique videos and you tube together can do wonders and can build your business and brand authority.

Videos gives personal touch to your target audience which images/photos can,t do. If you present in your own video, it will give your audience a personal experience and they can connect to your brand instantly.

Ways to build your brand authority with You Tube

1. Understanding your target audience:-

    You can build your brand authority on You Tube by creating the kind of videos which your target audience want to see. And for that you have to take time to understand what your target viewers want to see from your brand. In order to do so, you have to indulge in brainstorming activity and decide your target demographics like male audience or female audience, age range, country, interests, kind of content they want to see.

The brainstorming activity can begin by finding the appropriate search keywords and find out what kind of videos appear by searching those keywords. Then check the corresponding you tube channels on which those videos appear and number of subscribers they have. This detailed strategy will give you more surety that you are on right path. You need to take time to clearly define your target audience before spending time and efforts in making relevant videos.

2. Make Relevant Videos :-

Good quality videos will help in engaging your target audience throughout your videos. Videos either should be funny or entertaining. Boring Videos will not help in attracting your viewers. You should present your business in entertaining way that it will hit the emotional quotient of your audience. Videos should be such that it can be shared. It applies for all social media platforms. You should present the greatness of your product or business in a series of videos but in an entertaining way. Such kind of videos will attract your audience. Its like a trial and error method. You have to experiment what kind of video works for you and what not. The final output should incorporate funny as well as entertaining aspect and give all details of your product or business.

3. Branding :- 

Branding your channel page is one of the most important aspect of building your brand authority. It means the branding of your you tube channel should be consistent with branding of your website and all other social media platforms. The brand name, logo, brand details, brand description, brand story and many other aspects should be uniform accross all platforms. It provides credibility to your brand and the target audience can easily identify your brand.

The company profile should have as many information about your business, about your brand as possible. The company description should have relevant search keywords. It will help in increasing the discoverabilty of your you tube channel. It will also help in ranking of your channel.

Each time you upload your videos, make sure you add relevent tags to your videos, it will help in increasing the discoverability of your videos and reach of your target viewers.

Also, the name of your channel is such that it will reach your target audiece easily. So, choose the right name so that it can reach the right audience.

4. Create Different Types of Content :-

Content is the King. You need to create such kind of content so that with each video your views count and your subscribers numbers should show an increasing trend. Same kind of content will not help in increasing your views and subscribers. Today's audience need something different each and every time. So, in order to make your target audience stick to your you tube channel, you need to create different type of videos.

Here are some different types of content you can create to attract your audience:-

• Product Reviews Videos
• How-to-Videos
• Question and Answers Videos
• Educational Videos
• Webinars Videos
• Video Blogs or vlogs

You can experiment these different content styles and choose 3 or 4 styles which suit your business. Use these styles and rotate them efficiently in order to attract your target audience.

5. Promote :-

In order to reach more and more audience, you need to boost your visibility. And, in order to boost visibility, the best way is to indulge in promotional activities. Promotion is one of the 4 P's of marketing. It is a very important aspect. Promotion helps in boosting your visibility and increases your chance of appearing in top search results thus reaching larger audience and increase your view counts as well as subcribers. Now a days each and every social media platform provides promotion tools which you can use to boost your visibility. The factors you have to decide before running ads are budget limits, time period, demographics, negative keywords, search key words, etc. 

Also, platforms have their own predefined list of packages from which you can choose whichever suits you the most. 

CONCLUSION

YouTube nowadays not only provides a source of entertainment but also a platform to build your business or brand. The above mentioned strategies can help in building your brand authority in your area of business. 

So, let start this beautiful journey of enhancing and building your brand/ business authority.