How to Build Backlinks for Your Blog on a Budget

As a blogger, I know how important backlinks are to increasing my online presence.

You might be wondering what are backlinks?

Simply put, a backlink is when a website shares a link to your blog post. This helps their readers access more information about a particular subject.

For example, my blog post on how to start a blog has been published on several niche sites.

Another way to get a backlink to your site is to write a guest post on another blog.

Over the years, several bloggers and business owners have guest-posted on my blog. This post on how to start a side job on Facebook is an example of a guest blog post.

Whether you're a new blogger or have been writing for a while, I think you'll really enjoy this guest post. This will help you increase your blog traffic for free or on a small budget.

3 Best Ways to Build Backlinks on a Budget

In my experience, there are three main ways you should focus your efforts to create high-quality links that move the needle; and are friendly to your finances.

I've already briefly touched on guest posting as this is my favorite method and has given me the best results, but I'll discuss this in more detail later.

1. HARO

HARO is a service that connects journalists and bloggers with sources, experts, and spokespersons who have expertise in areas that the journalist or blogger is interested in or working on.

Journalists around the world use HARO to source their stories. This is a free service for both journalists and sources.

Journalists fill out a form on the HARO website and describe what source/expert they need. Sources/Experts complete the form and describe the type of news they wish to be featured in.

An email is sent to journalists every day stating a source/expert that meets their report requirements. They choose the source they are interested in and contact it directly.

2. Guest Post

As you may have noticed, I really love guest posts.

This is by far one of the whitest ways to build natural links. And this is for a simple reason; you are offering something of value to another blogger in your niche, and in most cases, it makes sense to link to supporting material that is on your site.

Google says that guest posts are great as a way to increase visibility and build community.

The additional benefits of the guest posting approach to link building actually go beyond the obvious, namely:

The ability to get links from closely related subject sites in your niche. This gives extra weight and weight to the links you get.
More control over the links you can insert to internal pages that you specifically target for rankings.
Nearly complete control (at the discretion of the host blog) over the anchor text used for the links you insert. This gives you the ability to provide rich keyword anchors to further boost your rankings.

3. Net

Guest posting opens the door to successful bloggers in your market. This, in turn, can have a significant impact on your networking abilities.

I became a member of exclusive online communities (all for free) where the linking opportunities are amazing. In fact, I've even won an author bio page on sites like MSN and Credit as a result of this type of networking.

And the more you communicate, the more it snowballs into bigger and better opportunities.

A successful guest campaign will be the start of growing your network. If used successfully, this will mean that link opportunities will start to find you.