Everyone loves to read stories of other people's successes. It gives us proof that beautiful things happen to ordinary people. By learning how to be successful, we are approaching the same level of success for ourselves. That's how it is with the ten most talked about Net Entrepreneurs - 10 entrepreneurs Telling Their Success Stories by Gregory K. Ericksen and Ernst & Young.
Ericksen interviewed ten of the most successful entrepreneurs by the end of the century and presented their stories in a unique but effective way of using long quotes from entrepreneurs. Quotes leave you feeling that you have talked to the businessman himself rather than reading a story about them. Each story is 20 pages long but reads like ten pages due to the large print and free movement.
The ten businessmen listed in the book are Jay S. Walker (priceline.com), Mike McNulty and Mike Hagan (VerticalNet), Christina Jones (recorder), William Porter and Christos Cotsakos (E * Trade), Gregory K. Jones (Bid), Russell Horowitz (Go2Net), Ken Pasternak (Knight / Trimark), William Schrader (PSINet), Pierre Omidyar (eBay), and Mark Cuban and Todd Wagner (Broadcast.com).
Each entrepreneur has a unique story of why and how they saw the internet as an excellent place to start a business, and each had a different way of getting there. Still, after reading all ten stories, you can see some common threads among these most successful net entrepreneurs. However, this book was written when the success of the online business was effortless (this book was published in 2000), many of the valuable skills these entrepreneurs have can be used at any time in any industry.
Each of them is deeply interested in what they are doing to encourage others around them to have the same love. Everyone is not afraid to take the risk, whether other people agree or not. In line with that, everyone knows that failure is inevitable if you put yourself at risk and understands that future success depends on learning from failure and moving forward.
Another exciting feature mentioned in three of the ten stories is the fear of being blindfolded by an opponent who does not see it coming. They all talk about a child proverbs in his basement or in the garage that comes with technology that puts you out of business. Commenting on Mark Cuban, Todd Wagner said:
"I know Mark is worried, among other things, about the 12-year-old proverb in the garage [from technological advances] and that we can't see with our eyes."
This trend is exciting, and I suspect it stems from the fact that most of those entrepreneurs were KID and feared their second coming more than anything else. They are probably afraid that this "child" will have the same interest and determination as ever, and that, more than anything else, it scares them.
If I had read this book while it was written, I would have recommended it to any young businessman. However, years later, I recommend IT ALSO MORE. I think it should be read to anyone who wants to get into business or who is currently in business.
The only thing you can do now that you would not be able to do at the time of writing is to find out what has happened to these entrepreneurs and their companies in the past since the book was published. One of the great joys of reading this book was trying to guess whether these companies still exist or not and whether the same entrepreneur was still running them or not.
Knowing that there was a dot-com boom and a crash that followed at the time, I thought there was less than a 50/50 chance that these businesses would still exist. I wouldn’t spoil the surprise for each one, but there were plenty of references submitted by these companies and entrepreneurs after the dot-com crash.
We’ve all heard about (Mark Cuban), and some of the companies we know are still there and very successful (eBay), but many of the average readers won’t be familiar with them. Researching to find out where they are today adds an extra dimension to the book that the reader would not find if he read it when it came out.
Net Entrepreneurs Only - 10 Entrepreneurs Tell Their Success Stories by Gregory K. Ericksen and Ernst & Young is exciting for anyone who enjoys a success story. However, it is very encouraging if the entrepreneur struggles to develop a new development that puts one of these ten entrepreneurs out of business.
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