You’ve probably heard all of these, words hurtfully lately. Wondering what these technologies are doing? What benefits do they provide? If you are not able to speed up these new apps and how they affect the interaction of online stores, read this brief over and over.
Will this technology affect you? Honestly, it is too early to say - but awareness is driving a new creed and maybe your team will develop an idea / app that really changes part of your eCommerce business.
Here is a summary:
Blogs
What:
Perhaps the most popular of these three, blogs allow everyday people to quickly develop a website and distribute any type of content they desire. Many webmasters use this function to develop online stores within niche markets, while using search preferences to win large retailers with certain conditions within the market.
Where Blogs Make sense is within the targeted online community. Some bloggers create a large site for specific visitors, which is why the site becomes a target market for viral advertising. By integrating an image of your product within the site information into that specific blog, you as an online advertiser can truly differentiate your marketing BEFORE converting someone as a customer.
Should you care:
If you have a very different price proposal, or sell to the most specific or high-value customer section, blogs can be a great way to increase brand awareness throughout. You can better communicate with your customers and provide details on current sales / promotions you offer.
Podcasting
What:
Po casting should be called mobile video streaming - Apple's marketing / development team did a great job of branding their device in the emerging media genre! Similar to traditional radio and television, mobile video streaming brings branded content to a paid / free environment, in someone's MP3 player (Apple only makes video for now, but that will change soon). Vendors can use this channel to keep in touch with their customers through promotional events, while submitting special programs to meet the need for interest.
Should you care:
Not really. Until the video podcasting penetration rises, it is still a limited advertising channel. The best app currently available can be part of online content that is digitally delivered to the opt-in list. As technology advances, you can do this on your current login page from your website and not in Apple's iTunes platform.
RSS
RSS stands for Real Simple Syndication and is an electronic means of distributing content. RSS is streamed online, but what makes it different is that no download attempts are required by the end content host. It flows automatically. Buyers can have newsreaders on their computers, an emerald client, or an integrated web application like News Gator, and they can access information related to their interests.
Already gaining momentum in the tourism industry with comparable search engines, RSS seems to be an important way to push news, offerings, and information to customers. Travel companies are able to provide last-minute airline offers to their clients sections, unless the customer opens an email or visits a web page.
Depending on the nature of your business. Are you always offering new prices? Do you always get new pieces to your assortment? Do you have the most reliable customer base you want to reach by sending messages? If so, RSS may have another channel that will help you build your brand.
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