Although TikTok began as a lip-syncing app, the platform is now one of the most popular places to find viral videos of all kinds. Becoming famous on TikTok translates to real-life success—just look at Lil Nas X and Olivia Rodrigo! All it takes is one or two great videos to become TikTok famous—no long list of followers necessary. Most TikTok-famous people combine their talents with the latest trends.
Post as often as you can.
Being consistent is the best way to get your videos seen. Unlike Facebook or Instagram, where posting too often can get on peoples' nerves, people expect a lot of content from each creator on TikTok. If you can get your average viewer count up, you’ll be more visible to a greater number of new users.
Bring out your unique skills and stories.
Focus on what you know. What is something you know a lot about or can do well? Are you an avid record collector? A nurse working on a COVID-19 unit? A rapper? A mom who has nailed easy Instant Pot meals? Use the search field on the Discover page to check out what types of videos already exist for topics you know a lot about, and think about how you could add value to those topics.
• Having a focus doesn’t mean that you must only make a certain kind of video, but it does help to build a following.
• If you run a business, try promoting what you do. For instance, if you have a hair salon, you might post before-and-after transformations!
• You could also try focusing on what you don't know.
Put your signature spin on every trend.
Try stitching or duetting with popular videos to add your hot takes. TikTok is a platform that celebrates fresh and wacky ideas, so don’t hesitate to be bold and do something that hasn’t been done before. Remember to use the same hashtags in your video as the original creator, so your video is easy to find.
• It’s fine to use another person's video as a template for your TikTok. This isn’t usually seen as copying so much as it is perceived to be a user participating in the format.
Use a popular song or sound.
Add the same songs or sounds like the most popular videos on the platform. Music is a massive part of TikTok, and videos with popular songs can get billions of views! Sometimes doing your cool, creative, or funny performance to a trending song is enough to make you go viral.
• For example, #FakeTravel was a popular hashtag that used foreign-language songs and weird costumes to make it seem like the user was in a different part of the world.
• Children’s songs like "Baby Shark" or "Castaways"
Jump in on a TikTok challenge.
Challenges are more likely to be seen than your normal videos. Since they use the same hashtag for all videos in the challenge, they have a built-in audience! Challenges can be dances, lip-syncing, hilarious stitches, or even stunts. To make a challenge video, study a few examples and try to put your spin on the format.
• Take your time when crafting challenge videos, since they’re more likely to be seen than your normal videos.
• Some popular challenges are the "Waking up in the morning" challenge, "Tell me (insert topic here) without tell me you (insert topic here)," #InMyFeelingsChallenge, and #UnMakeupChallenge.
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