WHAT IS SEO? WHAT IS ITS AIM?
- SEO aims to boost the website's position in organic search. Organic search differs from page search results.
- As with organic search, you cannot spend money to rank. Well-paid results typically appear first at the top of Google.
- But the downside is people can see they are paid for ads as the word ad will appear in front of the link to the website.
- Organic results are far more trusted, and one of the best things about scoring highly in organic search is it doesn’t have to cost you anything.
Let’s take a look inside the search engines.
You might be wondering how search engines decide what websites to show to searchers when they display their lists of results. When someone enters a search term and into a search engine like Google, the search engine will use an algorithm to analyze, find, and display what it considers the most relevant set of results. To do this, the search engine scans its index of millions and millions of websites to compare them to bring back the best answer. It does this instantly, displaying the top ten or so in list format to searchers. If searchers don’t like the first ten results, they can click through to the second or third pages. However, most people never do this, so it’s important to get on the first page of search engine listings and preferably into the first one of the three positions.
So how do search engines decide what web pages are the most relevant result for searchers?
Every search engine uses a different algorithm, so the answer varies. But for now, let’ focus on Google since it’s by far the most popular. Google doesn’t make all the factors it uses to decide search position clear, but some factors are widely known to influence Google ranking.
1) Relevancy – when people search, they are usually seeking information on a specific topic.so Google looks for pages that appear to host the most relevant content for the search term.
For example, if you are looking for the best smartphones, you'd be disappointed if a search engine gave you a list of dresses. Google checks websites to spot pages that seem to match the keyword a searcher has used. The thing is, there are one thousand, if not millions of pages, that might be relevant for most of the keywords people search for. And Google can’t show them all.
2) Authority - Google decides whether the content it crawls is trustworthy and relevant to what searchers are looking for. To assign an authority ranking, Google weighs up how many backlinks from trusted sites.
A web page has managed to obtain the more trusted backlinks from relevant sites. The higher any web page will rank in Google’s authority rankings.
3) Usefulness
Even Google gives your content a high authority and relevancy value. It will still need to look at its usefulness before it ranks it in search. If Google doesn’t think your content is useful, it won’t score you highly.
Google has even stated that it assesses content for both quality and usefulness.
So what would be an example of content that Google might view as useful?
A web page with content that is well organized, that uses clear language, and makes use of subheaders to break up large text chunks would get a high usefulness score from Google.
Even if that page didn’t have many quality backlinks, it would still do well in Google search results. This sort of page receives a ranking boost because Google measures how useful a page is based on how users interact with it. These are known as user experience signals. A page that is well organized, well-structured and clear makes it more likely that when users click through, they'll have a positive experience and stay for longer.
REMEMBER:
Spend time creating well-structured, quality content that people enjoy interacting with.
1) Boost your user experience signal rating.
Making user experience signals is a significant factor to focus on. When Google crawls its index of sites, it measures user experience signals to try and discover the websites people love. It then prioritizes the sites that offer the best user experience and its ranking.
WHAT DOES SEO DO FOR YOUR WEBSITE?
If you have a website, applying SEO techniques will help your site score highly in search results. You’ll need to use a strategy designed to help you rank well on the search engine.
Whenever a person searches for a topic in your niche to get on the first page of Google, your web page needs to score highly on many ranking factors within the Google algorithm; there are currently many factors.
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