Article marketing is a great way to promote a website, gain authority, and be known as an expert in the human field. Not so long ago, article marketing was regarded as a low-level strategy. SEO companies have published thousands of articles on cheap news sites to get tons of useless links for a good reason. That changed back in 2011 when Google launched its Panda algorithm, designed to reward high-end websites.
Today, article marketing can be an active part of your overall marketing strategy and give products the power to reach many new customers.
How to Become an Article Marketing Advisor
Establishing yourself as a professional can be one of the surest ways to introduce potential customers or clients to a product. Essays are challenging to write without blog posts, but they are intense and require a different voice. Remember, the goal is to be known as an expert. That means your articles should include both academic details and points of view.
Here are five simple tips on how to write SEO essays that help establish an author as an expert in their industry.
1) If you follow just one of the tips here, make it this way: Write down what people care about. You may be familiar with the topic at hand and know all the correct statistics you can quote, but it doesn't matter if no one cares to read it. It's easy to get caught up in the idea that you're writing a Google algorithm. Don't forget that you need real people to click and read what you write. Everything you write should, above all else, be beneficial to your audience. To position yourself as a leader, make sure they don't get information elsewhere.
2) None of this means that you do not want Google to be aware of your content. Enter keyword research. Use it to find keywords and phrases people are looking for. Create a spreadsheet and track how often you use those words and phrases in your content.
3) People use search engines to search for specific phrases because they want to solve a problem. Give them what they want! Enter your keywords to apply to all relevant fields: title, in one or more topics, in captions, and in summary. Don't forget to use keyword variations and make sure all keywords are naturally matched in writing.
4) Word count does not predict how good an article will be, but long-form content, on average, gets more engagement, higher SEO rates, and more sharing than shorter form content. If you are looking for articles that you are writing to bring traffic and establish authority, think of at least 800 words. Some experts suggest a thousand or more as research has shown that Google favors content at least 2,000 words. Why? Because the more information you provide your readers, the more Google rewards you for being helpful.
5) There is no perfect marketing strategy without analytics. Use Google Analytics to monitor and regularly analyze your content. To add keyword strength, check site time, bounce values, and pages per session, and make adjustments where needed. Identify which articles attract the most traffic and conversions and apply the strategies used in your next campaign.
Important:
Writing original and valuable articles will bring you one step closer to becoming the marketing professional you hope will become. Make sure your articles are trustworthy by using references to solid, reputable sources. This helps to ensure that other authors contact you as an informed source. With those links comes referral traffic, where background search traffic is available. You will soon build more authority, which is a precursor to reliable learning, more leadership, and conversion.
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