How to be Successful in Quora Marketing ( 1 Million Views Generated )

Are you trying to market on Quora but not getting the views and traffic you want? You’re in the right place.

Since July 2018, I’ve been active on Quora, answering at least five questions a week on topics related to Ahrefs, SEO, and digital marketing. In that time, I’ve accumulated hundreds of thousands of views.

Why Quora?

Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Quora, and now TikTok. Let’s be honest: one of the biggest challenges facing businesses is figuring out which social channel to actually prioritize.

Rather than convince you to be on Quora (it’s not right for everyone), I’d like to share the reasons behind my decision. If you resonate with any of them, you might want to consider the platform seriously.

1. Support existing and potential customers

As the Ahrefs brand grows and our reach broadens, more people start to recognize our name but don’t know exactly what we do.

Or they might be in the “consideration” phase of the buyer’s journey and are trying to compare different solutions on the market.

2. Tap into a vast, new audience

Fun fact: Quora has an audience of 300 million monthly unique users.

This puts Quora up there with other social networks like Twitter (335 million monthly active users), Reddit (330 million monthly active users), and Pinterest (250 million monthly active users.)

3. Drive referral traffic from popular answers

Quora ranks for ~65 million keywords and gets an estimated ~90 million search visits a month.

If you can find the questions that rank well on Google and answer them, you can drive referral traffic to your website.

4. Build your personal brand

Jimmy Daly, Director of Marketing at Animalz, wrote that personal brands are one of the most important content promotion channels.

How to market yourself successfully on Quora

Now that you’ve seen how valuable participating in Quora can be, let’s talk about how to do it well on this unique Q&A platform.

1. Create a good bio

Do people even click through to your bio and check out what you’re up to?

To find out, I changed the link in my Quora bio from a direct link to a bit.ly link. This allowed me to track the number of clicks I was getting.

2. Identifying good questions

Pareto’s Principle suggests that only ~20% of the questions you could answer on Quora will actually send you traffic.

3. Prioritizing questions

Some questions might drive plenty of organic traffic but are super competitive (lots of answers).

4. Answering questions

To do well on Quora, you also need good answers that provide value.

There is no “magical” way to teach you how to write a good answer.

There is no “hack” that says “write XYZ sentence” or “write-in ABC format” to gain traction.

5. Interlink your answers

By linking your answers together, you can keep a reader going down the “Quora rabbit hole.”

Other Tips

Here are some more tips I couldn’t squeeze into the other categories.

A. Be consistent

This is cliche advice, but social media rewards consistency. Quora is no exception.

The more questions you answer, the more likely it is you’ll appear in people’s feeds, and the more upvotes and views you’ll get.

B. Join “Spaces”

Spaces are Quora’s answer to subreddits and Facebook Groups. You can search for relevant spaces here.

C. Leveraging Quora Ads

If your answers are doing well organically on Quora, you can consider using Quora Ads to boost their performance.