How to Attract new customers to your direct selling business using the power of inbound marketing

Most people think that if they start a direct selling business, be it dishware, essential oils, or skincare products, their friends and family will love it as much as they do, and they will immediately have a network of customers who support it. in business.

Here are three harsh realities

The business of your friends and family will not support, much less grow, your business. You will have to promote your business outside of your direct circle of friends. Direct selling is selling products directly to consumers and building a network of customers and sales representatives. Technology has made it easier to reach customers outside of our local market.

Effective direct selling requires finding the target market and meeting their needs, building relationships, and using stories to sell. You are using the power of inbound marketing.

What is inbound marketing and how does it work for direct sales

Inbound marketing uses the Internet to reach your ideal buyers.

You may have been doing inbound marketing for a while, but you didn't even know it had a name. You have used parts of inbound marketing. So, if you're ready to expand beyond your current network of clients and expand your direct selling business, here are the elements of inbound marketing you can use today to see real results.

Define your ideal buyer

The focus of your marketing should always be your customer. Not on your product. Focus on meeting their needs and adding value to their experience and you'll set yourself apart from the crowd.

To understand who your ideal client is, it's helpful to think about their daily lives, problems, and desires. Think about the obstacles they face in their lives and how your product makes their life easier.

People are driven by love and status. How do your product and business opportunities address these needs? If you use this in your posts, people will be forced to use your products and join your team.

Here are some examples:

My ideal customer hates to cook. But she loves her family. Her family needs to eat. If she has an easier way to prepare nutritious and delicious meals, she will show her family that she loves them.

Brand yourself

You clearly understand the identity of the buyer. Now it's time to understand who you are and how to differentiate yourself from others in your company and industry.

Website / Blog

We suggest you create your own website and add a blog. When you have a blog, you have the means to answer questions from potential clients and team members. Another reason to have a blog is that it helps you show up in search results. A blog is great for SEO because it provides content that can be found when your potential customers are looking for either your brand or the solutions your product offers.

SEO

Once you've set up your blog, you'll want to optimize it for search engines. You need to optimize your site and follow SEO best practices. If you have your own WordPress site, we also recommend that you install a plugin like Yoast SEO or WP Meta SEO and use them to optimize your blog for search engines. A few words about Pinterest.

Pinterest is a search engine, not a social media platform. So be sure to optimize your blog post images for Pinterest and enable rich pins. Create a Pinterest account for your business. This is a completely different blog post, so I won't go into detail on it here.

But a quick Google search will turn up tons of posts on how to use Pinterest for your business.

Sales funnels and lead generation

Having a large social media following and email list is one thing. Set up lead generation funnels so your followers have ways to consume your content and then buy from you. The places you want to send people to are your Facebook group, your blog, your email list, and your replicated website.

Using Inbound Marketing to Build Your Direct Selling Business

Using effective inbound marketing techniques to attract customers to your direct selling business provides endless opportunities to expand your online reach. Never forget the founding principles of direct selling - harness the power of storytelling, add value, and build relationships - and your business will surely grow as you learn to master inbound marketing in your direct selling business.