Search engines determine their rankings based on two things: 1 Is your site relevant? 2 Is your site important? Only when you address both of these aspects are you guaranteed to make an impact. Your degree of success depends on how hard you work and how many people you compete with. Optimizing your site for keywords is the simple part. Building backlinks to your site is much more difficult and time-consuming, especially given Google's dampening link filter. But it can be done; and you don't need a big budget. The key to beating Google on a budget is writing articles. You are an expert in your field, so you have the knowledge other people want. 2 You write a useful article – sharing your hard-earned knowledge and expertise. You submit your article to well-known “Article Submission” sites on the Internet. 4 Online newsletters, magazines, etc. publishers collect content from these sites for free. 5 Useful, well-written articles have been captured by thousands of publishers worldwide. 6 The only condition is that they must publish the article with a working link to your site. 7 300 people publish your article – you will get 300 backlinks to your site. Below are some article writing FAQs to help you write your articles and manage your campaign. What should I write about? A Write-down what you know. Make sure it's relevant to your business and useful. For example, if you are a manufacturer of industrial plastics, you can write an article or a series of articles on how best to use Teflon, pipes before installation. Once you start thinking about it, you'll probably find that there are hundreds of articles you could write that could be useful. Some are even partially in your user manuals or setup guides etc. You can print. Another good idea is to think about all the questions that have been asked of you by customers and potential customers. These questions show you what people are attached in. If you write an article that answers each of these questions, it will be published, and you will show that you are a reliable expert. How long should my article be? The best articles are only as long as they need to be. Keep it short and sweet - there's nothing false with a 400-word article. Likewise, if you need 1500 words to say everything you need to say, that's fine too. What type of font should I use? A write-in a style your target audience is comfortable with. If they're old-fashioned, don't write like me. Don't use contractions, and don't start sentences with "and" or "but." But if it's not old-fashioned, just use conversational English. In fact, the more you involve yourself in the article, the more interesting it will be. The key is to made it readable. Should I focus on keywords? A Yes! Yeah! Yeah! Any SEO website copywriter will tell you that you should optimize your articles, just as you should optimize your website for certain keyword.
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