How to Advertise on Facebook https://www.entireweb.com/?a=62a416a8a51a3
Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users large, to be precise. Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services. If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in. In this Facebook ads guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies.
Table of Contents
Types of Facebook ads
How to advertise on Facebook
Facebook ad specs
Facebook ads cost 5 smart tips for running Facebook ads
Facebook ad ideas
Types of Facebook ads
Image ads
These simple ads are a great way to get started with Facebook paid to advertise. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page. Image ads may be simple, but that doesn’t mean they have to be boring. For example, you might think domain names are a pretty ho-hum product. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.
Video ads Video ads
can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, like this quick demo video ad from Abeego.
Just like image ads, video ads can also take a more creative approach, like this one from Tru Earth:
Collection ads
These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five images or videos that customers can click to buy a product or service. Collection ads pair with Instant Experiences (more on those below) and allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go. The primary photo or video can do much more than showcase a single product. For example, in this Lee Valley Tools ad, the primary video teaches viewers how to choose the right seeds for their garden. The product images below all point to supplies for planting and saving seeds.
Poll ads
This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. You can add a separate link for each poll choice. Both you and those who answer will see the tally of responses to each poll option.
Carousel ads
A carousel ad uses up to 10 images or videos to showcase your product or service. You can use this format to highlight the different benefits of one product, or several different products, or even use all the photos together to create one large panorama image. Each image or video can have its own link. In the ad below, each “Shop Now” button goes directly to the sales page for the plant in the accompanying image.
Slideshow ads
Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. Slideshow ads have eye-catching motion, like videos, but use fewer data. So, they load well even for people on slow internet connections. They’re an easy, low-impact way to draw attention. You can build your ad and add text and music within Ads Manager.
Instant Experience ads
Instant Experience ads used to be called Canvas. They’re a full-screen ad format that loads 15 times faster than a mobile website outside of Facebook. This ad from Kilne links to an Instant Experience with a video at the top and a carousel below.
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