Chapter 1:
Think of a line of dormant tents on a dirt Road somewhere
Middle East, a few hundred years ago. Stables are always connected on both sides of the dirt road. Some people in the crowd just sit there
from one place to another, some came to buy something. Vendors use all sorts of programs at once strategies for gaining the attention of passersby and drawing them to them their stable is that of their neighbor. Each vendor should
convince one person at a time that you have the best product
compared to all those around him and that it will be a grave it is a mistake to buy from someone other than him. The buyer must be
convinced that what he was throwing away was useless the amount he receives as a refund.
This is the art of marketing.
Every business person, even if you are on a dirt road in the Middle East
or in an air-conditioned area in New York City, he should be convinced
the consumer that his product is the best and that the consumer can be
you missed it so much by walking away from a transaction.
The purpose of a person or company selling goods and services
is to assure the consumer that he will receive more than what is requested
to give.
People have been learning the art of selling products and services
for those who need them from the beginning of time.
Online marketing is no different.
Granted, online marketing is limited
new in the history of trade, and exist certain unique strengths and related weaknesses in internet trading that did not work just a few years ago. Online marketing is still selling,
and the principles have remained the same down into centuries of business.
One of the biggest complaints about the internet sellers that most of them seem to be think only about closing the sale.
Thanks to the universal access to the internet, of course
it is easy for some online retailers to feel that they can hide
because they do not look at the consumer eye to eye
over the counter at a thrift store. Buyers alike
and they feel a little insecure because they can't see
the seller is face to face, and they are often unable to visit
store in person and verify the suitability of
business.
These unscrupulous internet marketers really don't care
customer; they only value what the customer can do for them, which is
they add dollars to their bank account. It could really be i
an online retailer to build a whole business model in one-time sales
instead of building a list of satisfied returning customers
repeated purchases.
That is the danger that awaits Internet marketers
Some online marketers the type you want to be can't be more different. They really want to do the right thing, and they are
they recognize the need to provide value to their customers. Their
the desire is to provide a valuable value to the consumer at a reasonable price, however
sometimes they find it difficult to communicate with that number. Their heart is in the middle
in the right place, but they have difficulty reaching and convincing
the buyer that they are different from the other group.
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