The days of having a uniform customer or employee experience and dominating the industry are long gone. Customers claim that a company's service makes or breaks it, and there is a talent war for employees. A secure, agile, and real-time platform that can orchestrate individual components throughout the customer and employee experiences is necessary to succeed on both fronts. And all of this results in a scalable, differentiated experience.
Rapid changing environments:
One in four attacks worldwide in 2021 were concentrated in the Asia-Pacific area, one of the most targeted by cybercriminals. According to research, server access and ransomware are two of the most common ways of attack. The top three countries facing the consequences of the attacks are India, Japan, and Australia. However, the fact that Indonesia, Vietnam, Malaysia, Singapore, and Thailand are also at risk for assault shows that no place is safe.
Businesses have been forced to quickly change the way they do business as a result of the global pandemic in order to keep up with the environment. For Vijendra Katiyar, Country Manager, India, and SAARC, Trend Micro discuss their business as they have outlined a few security issues on the cloud. Of particular concern are misconfigurations, exploitation of serverless and container workloads, and less dependable third-party resources. To confront this diverse list of security challenges, a cloud security services platform approach is necessary for safeguarding servers, resources, and applications in the cloud. “Organizations will shift gears once more this year, putting their digital transformation and hybrid work journeys as a priority, This will be driven by a focus on hybrid cloud strategy, AI in cloud computing, and a rise of serverless which will help businesses create new user experiences that make innovation more accessible”, he adds.
Organizations are placing more emphasis on and trust in third parties as they adopt cloud and hybrid cloud strategies. Supplier risk has always been and will continue to be a problem in cybersecurity. Businesses and outside parties are expected to work together more closely to develop shared responsibility frameworks and put into practice solutions that promote compliance, trust, and openness. “Security will become everyone’s job, and it is crucial to deploy zero-trust environments than integrate all departments for complete digital visibility and control. We also predict and encourage more investment and innovation in the cybersecurity industry to build frictionless solutions for users”, this is what Michael Montoya , Senior Vice President & Chief Information Security Officer, Equinix had to say.
Organizations are placing more emphasis on and trust in third parties as they adopt cloud and hybrid cloud strategies. Supplier risk has always been and will continue to be a problem in cybersecurity. Businesses and outside parties are expected to work together more closely to develop shared responsibility frameworks and put into practice solutions that promote compliance, trust, and openness. Akshat Jain , CTO & Co-Founder, Cyware also shares his opinion on this, stating that “As assets are spread across multiple environments, organizations need a holistic cybersecurity strategy involving security automation solutions that provide their security teams the ability to take response actions across cloud, on-premise, or hybrid environments”. Additionally, security teams must gather threat intelligence from security technologies installed on cloud platforms in addition to other internal and external sources of threat data in order to enable proactive detection and response to threats.
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