Lasers, ultrasound devices, focused ultrasound, Radiofrequency can all be used to design faces and bodies. Technology provides an advance of pain-free treatments requiring no anesthesia, quicker results with no side effects or downtime, and completely scarless with a simple clinic procedure.
When deciding on a procedure, you need to understand for what indications do you desire to do the system, for the lifting of the face, eyebrows, eye bag reduction, jawline, double chin reduction the HIFU or High intensity focused ultrasound gives excellent results this is like a mini facelift can be used for face and body lifting especially for abdomen and butt lift .always remember results are not like a surgical procedure, but visible results do the show. The technology works on tightening a muscle sheath in the face and thus provides the lifting.
If we are looking for collagen generation or tightening, we can work with radiofrequency. It helps to generate collagen and pulls the face can be used for the face and body. The technology helps to remodel the collagen and build new fresh collagen in the skin. Lasers are beautiful devices to be used carefully by a trained professional. Lasers can be used to treat pigmentations for face brightening, scar removal, stretch mark reduction, body rejuvenation, to name a few indications.
Aesthetic medicine has evolved, and we can provide visible results in a short period, but the challenge remains that there are so many technologies to choose from. A well-trained doctor is essential as they can cause short-term side effects like pain, irritation, and redness, to name a few.
It's just one way in which, over the past few years, the worlds of technology and beauty have collided at an accelerating pace. Estimated to reach $805bn by 2023, the global cosmetics market has been injected with the vigor of Silicon Valley. To add to this, under COVID-19, lockdown and safety concerns over human contact have meant that this kind of disruptive tech has become the norm. These industries' apex is innovations in artificial intelligence, augmented reality, and intelligent tools that are set to revolutionize our relationship with beauty and appearance.
In January 2020, CES, a global trade show exhibiting the most pioneering consumer tech, "saw a 10 percent increase in beauty-focused exhibitors," according to its director of research, Lesley Rohrbaugh. These include high-end cosmetic devices that go far beyond the world of jade rollers, micro-needling, and even light therapy masks (all of which have gained significant momentum in the past year).
Think truly innovative skincare systems—like Procter & Gamble's Opté, a handheld inkjet (literally a printer for your skin), which flawlessly color corrects blemishes and dark spots. Or Korean company Amorepacific's customizable 3D sheet-mask printer. Or L'Oréal's Perso, which gathers environmental data and skin diagnostics to blend on-the-spot cosmetics.
A personalized future
The future of beauty technology will be driven by increasing demand for personalization and tailor-made formulas. It's something Clare Varga, head of beauty at trend forecasting agency WGSN, calls' custom cosmetics. These luxury tools might be beyond the pockets of most customers. Still, we can see how tech will bring professional-grade treatments to the comfort of our bathrooms—which feels particularly poignant during the lockdown. Nurse Jamie, the Los Angeles brand loved for its nifty gadgets, testifies to this: "You shouldn't have to worry if you can't make it to the spa or that you are under quarantine. That's the power of beauty technology—it's at your convenience.
Fuelled by the wellness industry's tech boom, such as fitness trackers and AI-therapy bots, beauty is leaning further into digital-first. Personalized beauty products used to be based on "relatively simplistic surveys, with no way to track whether any suggestions were working," Victoria Buchanan, senior futures analyst at strategic foresight consultancy The Future Laboratory, tells Vogue. Now, though, big data means that technology can create "a personalized feedback loop between products and their effectiveness."
HiMirror is one such example—a vanity mirror capable of analyzing the evolving conditions of your skin while keeping a record of skincare and the efficacy of cosmetics. In other words, your skincare routine is about to level up.
"We've seen a huge 'tech-celebration in this area during the lockdown," says Varga. It's true—La Roche-Posay, Dermalogica, and Shiseido are also pushing their face-mapping features, designed to give accurate skincare readings and product recommendations. It represents a broader shift from a reactive to a proactive approach to personal care, where tech can help us build a closer relationship with ourselves. (Although, admittedly, the results are highly dependent on variables such as lighting and camera quality.)
A race to innovate
As future COVID-19 outbreaks might be a possibility, brands are locked into a race to innovate. "Advancements in AR technologies will play a key role in driving this," Ukonwa Ojo, senior vice president of MAC Cosmetics, believes. After all, stay-at-home orders mean that we've been encouraged to prioritize touch-free shopping and virtually try on products.
A few years ago, a virtual try-on feature would have you looking like you'd been made over by a mortician; nowadays, the effects can be hyperrealistic. MAC's YouCam technology claims it can "create photo-realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens, glosses and more than 200 shades of a lip or eye colors."
It's no wonder, then, that MAC's try-on has seen "a threefold increase in consumer engagement over the past eight weeks," or that use of Estée Lauder's virtual lipstick try-on has increased by a whopping 133 percent. That's thousands of try-on with no residue left between testers, meaning realistic AR has the potential to be a game-changer for color cosmetics.
As we adopt an increasingly cautious mindset around touch, this is a trend that could stick far beyond the pandemic. But it's also something we owe, at least in part, to social media. Because what is the difference, really, between a virtual try-on and a filter?
Beauty's brave new world
Social media, particularly Instagram and YouTube, has been widely accredited with the democratization of beauty. The authority once attributed to European fashion houses now lies at online communities, helmed by Charles Jeffrey, Jackie Aina, and Nikkie de Jager. In 2018, beauty content generated more than 169 billion views on YouTube. The result is a highly engaged audience, fluent in small-print formulas, and knows the difference between retinol and retinoids.
At the intersection of this is "the phenomenon of wanting to look more beautiful online than in real life," as Elizabeth Cherian of trends thinktank Wunderman Thompson Intelligence puts it. But what if our digital selves were broadening the very definition of beautiful? Enter Ines Alpha, prolific 3D makeup artist, and filter creator. For Alpha, who has worked with Selfridges and Christian Dior: "Beauty is an emotion, it's very personal." With little interest in what she calls society's "Kardashian-Esque beauty standards," her work is futuristic and otherworldly, insisting "it's OK to be weird and different." A sentiment shared by Instagram, which last year banned plastic surgery filters. With the suggestion that 3D makeup could become as ubiquitous as the real thing, there is also the possibility of this shifting how we see ourselves in real life.
In the words of Alpha: "The future of beauty is never-ending." Under lockdown, the concept of the future feels almost unbearably charged. A new dawn in beauty technology will bring us closer to ourselves than ever before, but there is the potential to go beyond who we are, too. As the pandemic propels us to spend more time perfecting algorithms and curating our digital selves, we may well get there sooner than anticipated, just not quite in the way we had imagined.
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