Anyone can select related keywords to rank their websites. However, a clever webmaster who knows how to get the most gold keywords among the thousands of opportunities available.
Another popular method is called "long tail". This way you follow three words + phrases in the hope of a little competition. The big problem with this is that there is a second aspect that most people overlook. The second and most important part of the "long tail" approach is that with long, highly targeted phrases, it is tailored to meet the needs of the user. While that may sound obvious, most people do not take such an extreme, egotistical view. That’s because they don’t understand the importance of their customer’s purchase cycle as it relates to search engines.
Purchase Cycle:
The first thing you need to understand before starting a keyword research is “Purchase Cycle”. Its main steps are:
Note> Interest> Desire> and action.
Finding tons of competing low key, but high converting keywords is as easy as understanding your customer’s buying habits. Once they are in the action phase, you will want to be with them.
Let me give you some examples. Let's imagine you are a new real estate agent in Los Angeles' bustling but lucrative real estate market. You have been on the site for about 6 months, did a little SEO but did not get traffic and nothing leads to your site. The problem is more than the sentences you follow. Everyone will be competing for SERP's on clear terms, such as "Los Angeles Real Estate". Now there is nothing wrong with competing with the best phrases, however this guide is about training to look for areas your competition can focus on, and you are at the end of the shopping cycle. Hopefully, good opportunities are available in all markets.
Think Like Your Customer
Imagine being a customer using Google to find or sell real estate in Los Angeles. Standard search may go like this.
Search term: 1 “Real Estate” (hmm too wide I thought?)
Search Term: 2 “Los Angeles Markets” (More options, maybe I need a local agent?)
Search Term: 3 “Los Angeles, Real Estate Agent” BINGO !!! If you are a real estate agent in Los Angeles this should be one of your gold keywords.
Now, let me show you how competition in Google has declined as the customer gets better at his or her search. I want you to see how mature the opportunity is when you understand the process your customers go through.
To get a good feel for the competitive level of the clause is one simple but very important thing for the SEO Title marker. By using Google, we can easily see how many sites with specific search terms we use, such as the title tag on their website. This is a good first step for the competition you are going to face.
The command I use on Google is entitled "real estate" (returns results with the exact words "real estate" in the title tag).
Less Competitive Competition
title: “real estate” More than 59 million pages have been restored
Topic: “Los Angeles Real Estate” Up to 25,000 Returned Pages
Title: “Los Angeles Real Estate Agent” 57 results and only 7 domains listed !!!
This keyword for high conversion is sitting there waiting for you "our new real estate agent" to help. If you are doing the right SEO work and pointing out a few quality links on the page, then you should start to see the most professional traffic.
Let me give you another example and move on. Suppose you are selling high quality condos right here on the beach in Hawaii, which is where I call home (OK, sorry). The competition for the condo market in Hawaii is very tough, and any small edge you can find is very useful. And all you have to do is understand how a potential customer might search and know your product for those keywords.
Results:
Search for "Hawaii Condos" article - 11,100 pages
Search 2: "Hawaii Condo Rental" - 147 pages (phrase good deeds)
Search 3: "Hawaii beachfront condo" - 0 pages !!!
I can continue to find great marketing opportunities for these two markets. I promise you if you spend time you will find these very simple keywords in your market too. Now let's take what we have learned to the next level in action phrases.
Use Verb Names
Well, let's say you are selling the latest PC video cards at reasonable prices. You've done your homework, and you realize that most consumers do a lot of research on certain video cards to find the ones that are right for them. Then they look for the specific video card model they want when they are “in shopping mode”.
The most popular video card series currently is Nvidia's Geforce 6800. However, if you do a title search on Google, you will find more than 40,000 results for the "Nvidia Geforce 6800 ″". This is where the verbs come into play. Some of the best names are Buy, Very Low Price, Buy, Free Shipping etc. All of these terms are used when the customer is in the purchase phase, which is exactly the time you need to get it.
Topic: ”Buy nvidia geforce 6800 ″ 3 sites !!!
Topic: ”Buy nvidia geforce 6800 ″ 0 sites !!!
Topic: “Lowest price nvidia geforce 6800 ″ 0 sites !!!
You get the idea. Now that you understand the concept, I can suggest a few keyword research tools.
Now let's get you on track to get 20 to 40 keywords that you do not currently use
Keyword Research Steps:
Step 1 - Logs: One great asset that you may not use for your weblogs. You should always search your weblogs to find niche keywords and use them as a basis for what kind of search your users type in search engines. If you have not done this before, it can be very informative. You will not only understand your audience better - you will also find a variety of keywords "goldmines" that you can use in your SEO organice campaign. I suggest doing t
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