How Search Search engine optimization on Google, 20 influential factors Algorithms Work

Search engine optimization is a topic that we as website designers are constantly asked about. Most often, the questions are about the online visibility of the entrepreneur’s own homepage on Google.

The most common questions are:

"Why can't I find my business on Google?"
"When will the pages start appearing in Google's search results?"
"How can I improve the visibility of my pages on Google?"

In short: you can go a long way when you have a fast and user-friendly site with plenty of good as well as up-to-date content.

However, it is usually difficult to give a single and exhaustive answer to a question, as Google's visibility is affected by the sum of so many different factors.

Article 10 main categories:

The article is divided into 10 main categories, which are: Domain Influencers, Page-Level Influencers, Site-Level Influencers, Backlink Influencers, User Actions, Specific Algorithm Influencers, Brand Influencers, In-Page Spam Influencers, and Off-Page Spam Influencers.

Domain Influencers:

1. Domain age

Google takes into account the age of the domain, which is the time it has been registered. However, it is not a very important factor in search engine optimization.

2. The keyword appears in the top-level domain

Doesn't give the same boost as before. However, the keyword gives a signal of relevance, which is a good thing for search engine optimization. Even today, the search engine bolds the keywords that appear in the domain name.

3. Keyword as the first word in the domain

Sites whose domain starts with a keyword have an advantage over sites where the keyword is in the middle or end of the domain, or if the domain doesn't contain the keyword at all.

4. Duration of domain registration

Google's patent states that if a domain name is registered directly for many years, it is more likely to belong to a more important site than, for example, a one-year domain registration. Therefore, a longer domain registration duration is beneficial for search engine optimization.

5. The keyword appears in the subdomain

The occurrence of a keyword in a subdomain has been shown to improve your ranking on Google.

6. Domain History

Multiple domain rejections and changes of ownership may cause Google to reset all links and beliefs associated with the domain and its history.

7. Exact Match Domain

In the past, a domain that exactly matched a keyword provided a lot of advantages in search engine visibility. Nowadays, using the method can only increase the visibility of the site if the site is generally high quality and contains high-quality content.

8. Public versus private WHOIS information

According to Google, private WHOIS information, the way in which domain information is hidden, does not automatically mean anything bad for search engine visibility but is one factor that raises suspicions about the domain and site.

9. Punished WHOIS User

When Google detects junk content under a user-owned domain, it also scrutinizes other user-owned domains and sites.

10. National Top Level Domain

A national top-level domain, such as .fi, helps Google target your site to the country specified by the domain. On the other hand, it also limits a site’s Search Engine Ranking globally.

Side level influencers

11. Keyword in the title tag

Finding a keyword in the title tag (H1, H2, H3, etc.) is the second most important thing for a website in search engine optimization. Therefore, you should pay attention to the title of your site.

12. The title tag starts with a keyword

The most effective way to use a keyword in the title is to place it at the top of the title. In this way, started headlines perform better in search engine rankings than headings where the keyword appears at the end of the headline.

13. Keyword in the meta description

Finding a keyword in your description will have a positive effect on search engine optimization. Again, it's better to find the keyword at the beginning of the description.

14. Include the keyword in the H1 heading

H1 titles are important to big titles on a page, and finding a keyword in them greatly enhances the effect of search engine optimization by correlating directly.

15. Keyword the most used word on the page

It is believed that when a keyword is the most used word on a page, it refers to relevancy, which is a good thing for search engine optimization.

16. Content-Length - The longer the better

The more words and material a page has, the better it performs search engine optimization compared to short superficial articles.

17. Keyword density

With keyword density, Google tries to understand what the page is about. The density should be between 0.5% and 2.5 %. Excessive keyword density can reduce visibility.

18. LSI (Latent Semantic Indexing) - Synonyms for a keyword in the content of a page

By using keyword synonyms in your content, you can enhance your search engine optimization. Using this tactic will tell Google more about the topic of the page. On the other hand, the lack of synonyms also communicates the quality of the content.

19. LSI keywords in the title and meta description

As with the content of the webpage, the use of LSI keywords in the title and meta description is likely to hint to Google about the topic of the site as well as its relevance.

20. Page load speed via HTML

Both Google and Bing use page load speed to influence their scoring systems. Search engine robots can estimate the speed of your site based roughly on the page's code and file size. Therefore, the site should be as light and clear as possible in order to have the best possible impact on search engine optimization. An exceptionally heavy and unclear page negatively affects search engine optimization!