PROFESSIONALISM
It's a Public Relation new: This is PR news as it targets the public that awareness to the organization with an ability to create the impact for the chosen audience. Public Relations is concerned with building relationships and generating goodwill for the organization. Public Relationship professionals talk about "public," "audience," and "stakeholders."
Public Relationship has a broader scope. It makes support sales but additionally deals with a wide array of publics beyond customers.
It's not publicity:
As we all know, publicity is all about attracting media attention and gaining visibility to the public. And also, the primary focus of the promotion is getting as much press coverage as possible. The media chooses to report the event is entire upto them, and thus, their focus is not on a large scale. It's just an article for the readers.
CATEGORIES OF PR
Media Relation: Media relation involves working with media to inform the public of an organization's mission, policies, and practices in a positive conciseness and in a visible manner.
The goal of Media relations is to maximize the coverage in mass media without paying for it. Directly through advertisement refers to the relationship that a company or an organization has with the journalist. Therefore, newsworthy events occur in an organization, and a media list can assist in determining which media outlet may be the most interested in a particular story. And thus, these all things are involved in this article like the writing is telling about the FLIPKART as the number one logistics in today's online business, how it comes up with the others, and how different it is from others.
ROLES AND CONCEPTS OF PR
Marketing: Here, marketing has been done as marketing is a study and management of exchange relationships. The technique used in marketing is 1. I am choosing the target market through a market analysis through market segmentation. 2. Understanding methods of influence on customer behavior. Marketing satisfies these needs and wants through the development of the exchange process and building long-term relationships.
Advertisement: As this could be considered an advertisement as aa, the advertisement feature satisfies the following article:1. Paid form of communication. 2. Non - personal presentation.
3. Inform and persuade.
According to Goldman Sachs, India's online retail market is forecast to reach $36 bn in 2016 - 2017. and experts say the kart has already built significant capacity as compared to its rivals. Binny Bansal, CEO of Flipkart, wants to cross-sell its services and customers to its most prominent clients. In other words, Flipkart plans to cross-sell e-commerce, supply chain, and advertising services to its top-selling merchants and deep-pocketed brands like Samsung. The company has a registered customer base of 75 million. And in a nutshell, the logistics cost for e-commerce retailers can thus be split across the components of consolidation, sorting, line haul, and last-mile delivery, which comprises a significant chunk of the fulfillment costs. To cope with changing times and technologies, logistics services providers like kart need to be flexible as per demand from customers.
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