How posts to be get read by readers, not just scanned (Part2)

In this post, I explain a little more in detail one of the 5 fields of interaction with content in online marketing. “Scanning” is a typical way that reflects how most users read blogs. Here are some tips to prevent the user from escaping and moving to a field of interaction that allows you to generate a higher ROI.

Most bloggers spend a lot of time creating content that they think will be useful to their readers. Between writing, reviewing, and publishing a post, it can take 1-2 hours or even several days.

Many quality posts do not receive the attention they deserve because how the majority of visitors interact with content is not taken into account today. today: blogs are no longer read, they are scanned.

How do get the attention of users?

In this post, I focus a lot on Twitter because it is what I know best. Still, most of the advice can be applied to other networks or environments as well. To get initial attention and attract traffic, the following points are important.

How to prevent your visitors from escaping?

Getting attention is vital but it may only be the first step. Interaction with your content that consists only of briefly scanning the post does not generate a positive ROI. You have less than 1 second to prevent the user from escaping. Here are some tips to get the most out of them.

1. Create Memorable Titles

I've already written several times about the importance of titles and how to create Twitter headlines that grab the user's attention. 80% of the success of a post is in its header.

2. Post at the best times

knowing the "prime time" of your blog and Twitter allows you to get more coverage. The best results are achieved by publishing and launching tweets and posts between 23 to 24 hours.

3. Structure of your post

The visitor needs different anchors to stay longer on your site. Although it may seem like a contradiction, you have to create a scannable structure. The use of subheadings, bold, lists, and/or quotes allows a quick orientation and they have to transmit the key messages in the second we have.

4. Design and use of images

The design of your blog, in general, is key to creating a good first impression. Keep in mind that the "image" you give conveys professionalism and gives an immediate reflection of the quality of your content (although this is only in the perception of the reader).

5. Increase the number of blog subscribers

The trick is to look for "places" where your reader is calmer to interact with your content. Although some of us receive more than 100 emails a day, the email inbox is a much less noisy place than Twitter can be.

There are not so many distractions. In addition, if an email containing the latest blog post is not read but is not deleted right away, there are several times a day for a full reading of the post.

The mail format helps other factors such as design and structure have less importance. Getting an email from a new subscriber is like permission to visit their house and be part of their most “intimate” places.

If you are a business, moving from a “scan” to a “follow” interaction through a subscription allows you to increase the ROI of your content marketing activities. If you are a blogger, it will help you increase your audience and traffic to your blog. You have less than 1 second. Seize it!

What are your tips to prevent the user from escaping? Please, comment below.