People are getting used to E-Grocers platform in the time of pandemic lockdown, everyone is trying to buy essential goods online. Even new customers are coming on this platform to buy their goods online. So, those customers who haven’t tried these platforms before they are giving it a call and ordering their essential goods online. It’s been almost more than 3 months of lockdown and constantly increasing in the covid19 cases after the ease of the lockdown, still, there is a huge demand for essential goods. But some of the restrictions also put by the online companies to avoid panic buying like, customers can’t order lays chips packet more than 2 or customer can’t add more 10 kg of flour.
Even after an ease in the lockdown companies are not getting enough workforce to work efficiently to fulfill the demand of the customers. Amazon, Big Basket starts hiring delivery guys temporarily to complete the demand of the customers but still, the customer has to wait for more than a week just to its essential items which are a lot of time than it takes it usually.
JIO has also stepped into this industry during the pandemic lockdown and start its services on 27,4,2020 to take it as the opportunity and get the permanent base customers. Reliance saw the huge demand in this pandemic lockdown of FMCG goods and after this consumer Buying behavior towards e-commerce is totally going to be different due to this Covid-19 pandemic lockdown. So, every Kirana which is offline they have to go digital by creating their online website or joining hands with the existing e-commerce industry. This report will give the bigger picture that what consumer behavior would be after the pandemic lockdown and how fast steadily shift consumer from offline retail to online ecommerce and what will be the future of the e-commerce industry in India and how ecommerce industry starts gaining the trust of new as well as existing customers.
E-Grocers like Bigbasket, Grofers, Amazon says that their sales are up by 100% and there is more jump in the sales of staples, biscuits, frozen soaps and handwashes. FMCG industry trying to speed up the supplies of the goods, so that there should be no shortage of goods. Panic buying of FMCG goods also took place and everyone started buying goods in huge quantities to store the goods for more than a month. Due to this, It becomes very difficult for the FMCG companies to complete the demand of the consumer. Because orders were coming from both sides Kirana shops which are offline and online grocers. Some FMCG companies like ITC Ltd, Parle Products, Amul and Godrej Consumer were going out of stock from the stores and most of the goods doesn’t last for even a week said by the RS Sodhi (Amul managing director).
Shortage of delivery persons because of the huge online demand for FMCG goods. Online Grocers like Bigbasket, Grofers, NaturesBasket were going out of delivery guys due to the surge in demand and because of that, these companies were given 2 weeks or sometimes 3 weeks ahead of dates from the time they put on delivery option. Those people who haven’t used any type of online shopping platforms were also signing up and putting orders.
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