Our annual partner conference, Microsoft Inspire, just concluded. The conversations I had with Microsoft’s partner community echo those I have had recently with leaders from both established organizations and earlier-stage enterprises. Leaders across industries share a commitment to innovation as the only path forward through uncertainty in global markets, especially as they continue to strengthen their security posture, reduce their carbon footprint, inject more visibility into their supply chains, and promote more inclusive prosperity in the communities where they operate.
I see this shared commitment as part of a trend I call digital perseverance. It is the ability of organizations to thrive despite risk when they harness and wield digital technology to achieve their business goals and do more with less. Here are examples of organizations that have embraced digital capabilities to persevere in collaboration with Microsoft. Last week, Oracle and Microsoft announced the availability of Oracle Database Service for Microsoft Azure. Earlier this month, we completed the acquisition of Miburo to boost threat intelligence research into new foreign cyber threats, and Netflix announced Microsoft as technology and sales partner for its new consumer subscription plan. P&G has selected Microsoft as its preferred cloud provider to enable scalable predictive maintenance, controlled release, touchless operations and manufacturing sustainability optimization from diapers to paper towels. American Airlines has chosen Microsoft Azure as its preferred cloud platform, applying AI, machine learning and data analytics to reduce time waiting on the runway, saving thousands of gallons of jet fuel per year and giving connecting customers extra time to make their next flights. The industrial metaverse has the potential to simultaneously improve supply chain resiliency, business efficiency and sustainability. When organizations make or move goods, they leave a carbon footprint. With the industrial metaverse, they can simulate manufacturing processes and supply chain scenarios infinitely in the cloud before a product is made or moved. The result: less waste, water consumption and carbon emissions — all while creating better products more efficiently and sustainably.
Manufacturers set new quality standards with digital twins and mixed reality
Belgium-based AB Inbev, the world’s largest brewery, is creating a digital model of their breweries and supply chain with Azure Digital Twins, enabling brew masters to make the highest quality beer and front-line operators to remotely monitor quality and traceability data. Bosch is using an Integrated Asset Performance Management (IAPM) solution powered by a digital twin on Azure that enables rotating machines, like turbines and electric motors, to indicate when they need maintenance to run with optimal costs and maximum efficiency. Kawasaki Heavy Industries, a global leader in industrial robots, is building a digital environment for robotics, which enables collaboration in the industrial metaverse and remote operations of robots utilizing Microsoft technologies like Azure IoT and Azure Digital Twins. Hyundai Motor Group is establishing an electric vehicle battery asset management platform with Azure Digital Twins to increase battery management efficiency. Denmark-based Novo Nordisk, a leader in the global production of diabetes medicine, is using technologies like HoloLens 2 and Dynamics 365 to make production processes more efficient while maintaining the highest quality standards and complying with authority requirements and regulations AI and supercomputing technologies unlock mobility innovations across the value chain
Croatian automotive company Rimac Technology is combining its high-performance engineering with Azure high-performance computing to build powerful electric vehicles through virtual prototyping. Automotive supplier thyssenkrupp Automotive Technology is standardizing its complex customer relationship management with Dynamics 365, reducing the time-to-quote by 75 percent. U.K.-based Wayve is scaling the development of AI-based models for autonomous vehicles with Azure supercomputing technologies. Germany-based Volocopter is working with Microsoft to develop an aerospace cloud system on Azure to address the cloud computing requirements of urban air mobility and autonomous aviation. With Azure OpenAI Service, CarMax is imagining new ways to make the process of buying a pre-owned vehicle hassle-free, bringing integrity, trust and transparency to the used car industry. With HoloLens 2, Volkswagen and Microsoft are putting augmented reality glasses in motion, unlocking new entertainment experiences for passengers.
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