After a long struggle, Nike created the miracle of its development. Bill Bowerman and Phil Knight-Nike's forefathers contributed a lot to the development of Nike. As for the development of Nike, it also provides a lot of opportunities for people. Nike contributes to the world a lot, and the world is proud of it.
In 1963, graduates Bill Bowerman and Phil Knight from the University of Oregon co-founded a company called "Blue Ribbon Sports", engaged mainly in sports. Nike's history began in 1972, when the company changed its name to Nike.
In 1962, Phil Knight, a business school graduate, overheard the "Oregon Journal" staff discussing in Japan the Nikon cameras that would replace the expensive German-made Leica cameras in one day. As a running player at the University of Oregon, Phil Knight believes that if Japanese manufacturers who are good at low-cost production can make good quality running shoes, a new market will be opened by taking this price advantage. Then they can compete with the European footwear manufacturers, such as Adidas, Puma, etc. In the summer of 1963, Knight met with the manager of the Onitsuka Tiger sports shoe company.instigated by the cheap and portable European brands of sports shoes and thus brought some shoe samples back to the country. These samples impressed the legendary Oregon coach, so he agreed to invest $500 and became a partner. The two men later signed a contract with Onitsuka on behalf of "Blue Ribbon Sports Company" for the purchase of 1,000 Tiger brand shoes. They transported the shoes to the General Assembly for the on-site sale. As a result, Knight sold 8,000 shoes in just a year. He then resigned from that work and imported more shoes. Knight hired a few sales staff who are like-minded runners. BRS Company just gave them the job opportunities so that they can have a good income, but also enjoy the fun of running.
In 1966, Bowerman had been trying to use a variety of different methods of making shoes lighter. Bowerman sent one pair of his own designed shoes to the Onitsuka company, and this pair of shoes was called Cortez. Although an Adidas representative scoffed at his design at first, it quickly became popular on the track, becoming Tiger's best-selling shoes.By 1969, BRS had sold more than 1 million pairs of shoes. The great dependence on Onitsuka Japanese companies made them worried about the relationship with the company. Later, this fear turned into reality when Japan began looking for more wholesalers and threatened to suspend cooperation. Knight thinks it's time to solve a new challenge. Because of the breach, they cut off the company's cooperation relations with Onitsuka. He found one Exeter factory and cooperated with a trading company-Japan Nissho Iwai Company, which provided them with credit financing, starting with a new name and trademark shoe sales. They chose the "Nike" (the ancient Greek goddess of victory, which is called the "Nike") as the company's new name. A fat Tick symbol, designed by a local female student, Caroline Davidson, has become a new landmark for Nike. The "Swoosh" (which means "wind flying past") became the world-famous symbol of the great success of Nike.
Nike's business has spread all over the world on about six continents. The total number of employees reached 22,000 people, with the company's shippers, retailers, and other personnel serving close to 1 million people. Nike has always inspired the world for every athlete and offers the best products as a glorious task. Nike's spirit is the spirit of movement. The Nike Company pays attention to its employees to develop their creative capabilities. New technology can provide Nike with great power to produce the best products. As a result, Nike has invested heavily in new product development and research, both in terms of manpower and material resources.
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